SGB Update Sports & Fitness

Saucony Run for Good Foundation Marks 10 Years

Saucony and the Saucony Run for Good Foundation celebrated a decade of fighting childhood obesity by announcing a new round of grants to running clubs across the United States…

OIWC Names Two Directors

The Outdoor Industries Women’s Coalition (OIWC) has elected Steve Meineke, president of Keen Footwear, and
Layne Rigney, senior VP of global sales at CamelBak, to its board of directors…

Champion Benefiting as Value Alternative

At Goldman Sachs Global Retailing Conference, Rich Noll, HanesBrands Inc.’s chairman and CEO, said the company’s Champion brand is benefiting from its value positioning under Under Armour and Nike…

ABEO Group Names New CEO of SA Sport

ABEO Group reported Bill Wild has become the new CEO of SA Sport, the gymnasium and sports equipment manufacturer. Wild most recently served for twelve years as EVP and VP of sales and marketing for Jaypro Sports…

Adidas Signs Aaron Rodgers

Adidas announced a multiyear partnership with reigning NFL MVP, quarterback Aaron Rodgers. The Green Bay signal caller will take a leading role in upcoming Adidas brand marketing campaigns. Other Adidas NFL endorsers include DeMarco Murray, Jimmy Graham,

Sterling Rope Announces Personnel Changes

Sterling Rope Company Inc., which has been ramping up to relaunch its brand this fall, has hired four new employees and reassigned four others…

Li and Fung Revneues Slip 1 Percent in First Half

Li & Fung Limited reported revenue slipped 1 percent to $8.63 billion for the six months ended June 30, 2015. Revenue in the trading business decreased 2.5 percent, while the logistics business continued its high growth trajectory with revenue increasing

Adidas Extends Sponsorship Agreement with Bucknell

Bucknell Athletics and Adidas have again extended their product and sponsorship agreement, which maintains Adidas as the exclusive supplier of footwear, uniforms, apparel and accessories for all 27 Bison varsity athletics teams…

NSGA Announces 2016 Hall of Fame Class

The Sporting Goods Industry Hall of Fame Committee elected three industry leaders for the 2016 Class of the Hall of Fame: Bill Battle, founder of Collegiate Licensing Company, Jack Smith, founder of Sports Authority, and Jim Throneburg, CEO and owner of T

.Ski Top Level Domain Name Available for Purchase

Dot Ski (.ski),the world’s first Internet domain space dedicated to those with a passion for ski and snow sports, launched Sept. 8 with support from the International Ski Federation and…