SGB Update Sports & Fitness
Snowsports Industries America Kicks Off Training Initiative
SnowSports Industries America officially launched Industry + Intelligence 365 to connect members, retailers, reps, and industry organizations through shared snow sports content…
EORA Elects New Board Members
Eastern Outdoor Reps Association (EORA) elected Michael Schmidt to his third consecutive term as association president, three new members to its board of directors and three new regional vice presidents…
Lifestraw Selects Outside Media as PR Firm
LifeStraw, which produces water filtration systems for public health and outdoor use, has selected Outside Media as its public relations and marketing agency…
Implus Acquires Harbinger for Fitness Segment
Implus has acquired Harbinger, a leader in strength and fitness accessories such as gloves, belts, straps, strength training aids, and functional fitness items. The brand joins Perfect Fitness and TriggerPoint as part of Implus's growing fitness segm
Sport 2000 International Adds Nordic Chains
Team Sportia Ab of Sweden and its majority owner SGN Sportia of Finland have joined Sport 2000 International, greatly extending the reach of Europe's second largest buying group in the Nordic countries…
Imperial Headwear Named Official Headwear of Solheim Cup
Imperial Headwear named the official headwear of the Solheim Cup that will be taking place September near Heidelberg, Germany…
EORA’s Killington Show Draws 55 Cycling Lines
Eastern Outdoor Reps Association reported steady attendance at its August trade shows in Greenville, SC, and Killington, VT, where cycling brands displayed more than 55 product lines…
Saucony Run for Good Foundation Marks 10 Years
Saucony and the Saucony Run for Good Foundation celebrated a decade of fighting childhood obesity by announcing a new round of grants to running clubs across the United States…
OIWC Names Two Directors
The Outdoor Industries Women’s Coalition (OIWC) has elected Steve Meineke, president of Keen Footwear, and
Layne Rigney, senior VP of global sales at CamelBak, to its board of directors…
Adidas to Become Official Outfitter of the CFL
The Adidas Group will take over the role of Official Outfitter and Licensing Partner of the Canadian Football League from Reebok starting with the 2016 season…
Champion Benefiting as Value Alternative
At Goldman Sachs Global Retailing Conference, Rich Noll, HanesBrands Inc.’s chairman and CEO, said the company’s Champion brand is benefiting from its value positioning under Under Armour and Nike…
ABEO Group Names New CEO of SA Sport
ABEO Group reported Bill Wild has become the new CEO of SA Sport, the gymnasium and sports equipment manufacturer. Wild most recently served for twelve years as EVP and VP of sales and marketing for Jaypro Sports…
Adidas Signs Aaron Rodgers
Adidas announced a multiyear partnership with reigning NFL MVP, quarterback Aaron Rodgers. The Green Bay signal caller will take a leading role in upcoming Adidas brand marketing campaigns. Other Adidas NFL endorsers include DeMarco Murray, Jimmy Graham,
Interbike Awards Gala to Raise Funds for World Bicycle Relief
Interbike will auction off centerpieces sculpted from SRAM components by artist Mark Castator at the Interbike Awards Gala to help raise funds for World Bicycle Relief…
Sterling Rope Announces Personnel Changes
Sterling Rope Company Inc., which has been ramping up to relaunch its brand this fall, has hired four new employees and reassigned four others…
