SGB Update Sports & Fitness

EORA Elects New Board Members

Eastern Outdoor Reps Association (EORA) elected Michael Schmidt to his third consecutive term as association president, three new members to its board of directors and three new regional vice presidents…

Lifestraw Selects Outside Media as PR Firm

LifeStraw, which produces water filtration systems for public health and outdoor use, has selected Outside Media as its public relations and marketing agency…

Implus Acquires Harbinger for Fitness Segment

Implus has acquired Harbinger, a leader in strength and fitness accessories such as gloves, belts, straps, strength training aids, and functional fitness items. The brand joins Perfect Fitness and TriggerPoint as part of Implus's growing fitness segm

Sport 2000 International Adds Nordic Chains

Team Sportia Ab of Sweden and its majority owner SGN Sportia of Finland have joined Sport 2000 International, greatly extending the reach of Europe's second largest buying group in the Nordic countries…

EORA’s Killington Show Draws 55 Cycling Lines

Eastern Outdoor Reps Association reported steady attendance at its August trade shows in Greenville, SC, and Killington, VT, where cycling brands displayed more than 55 product lines…

Saucony Run for Good Foundation Marks 10 Years

Saucony and the Saucony Run for Good Foundation celebrated a decade of fighting childhood obesity by announcing a new round of grants to running clubs across the United States…

OIWC Names Two Directors

The Outdoor Industries Women’s Coalition (OIWC) has elected Steve Meineke, president of Keen Footwear, and
Layne Rigney, senior VP of global sales at CamelBak, to its board of directors…

Champion Benefiting as Value Alternative

At Goldman Sachs Global Retailing Conference, Rich Noll, HanesBrands Inc.’s chairman and CEO, said the company’s Champion brand is benefiting from its value positioning under Under Armour and Nike…

ABEO Group Names New CEO of SA Sport

ABEO Group reported Bill Wild has become the new CEO of SA Sport, the gymnasium and sports equipment manufacturer. Wild most recently served for twelve years as EVP and VP of sales and marketing for Jaypro Sports…

Adidas Signs Aaron Rodgers

Adidas announced a multiyear partnership with reigning NFL MVP, quarterback Aaron Rodgers. The Green Bay signal caller will take a leading role in upcoming Adidas brand marketing campaigns. Other Adidas NFL endorsers include DeMarco Murray, Jimmy Graham,

Sterling Rope Announces Personnel Changes

Sterling Rope Company Inc., which has been ramping up to relaunch its brand this fall, has hired four new employees and reassigned four others…