SGB Update Sports & Fitness

WFSGI Names New Chair of CISO

The World Federation of the Sporting Goods Industry (WFSGI) announced that Marc Pinsard, deputy senior general manager global brand marketing division, Asics, has been appointed new chairperson for the WFSGI CISO (Committee on International Sports Organiz

Jarden Corp to Acquire Jostens, Sees Synergies with Rawlings

Jarden Corporation agreed to acquire Jostens Inc., which sells yearbooks, class and championship rings for students and professional athletes, for approximately $1.5 billion. Jarden plans to fold Jostens into its Outdoor Solutions segment and exploit syne

White Sierra Adopts CenterStone’s B2B Platform

White Sierra, the family-owned, fashion, performance and adventure clothing brand, and CenterStone Technologies, the leader in B2B e-commerce sales tools for the active, outdoor markets, announce their collaboration making White Sierra available on the Ce

New Balance Signs Sprinter Trayvon Bromel

New Balance signed 100-meter IAAF World Championship bronze medalist, Trayvon Bromell, to a multi-year endorsement contract. Bromell, a junior at Baylor University…

The Linde Group Unveils Hydrogen Fueled E-bike

The Linde Group of Munich, Germany unveiled a pedelec bicycle Oct. 13 that uses a fuel cell that generates electric power from hydrogen and oxygen taken from the surrounding air..

Asics Sued by Former U.S. Retail License Partner

Asics America and its Japanese parent Asics Corp. was charged with deliberately withholding promised inventory and marketing support from 13 retail stores owned by a key U.S. licensee, imperiling the licensee's success, according to a lawsuit filed t

Hoka One One Moves to Goleta, CA

Hoka One One has relocated to the headquarters of its parent, Deckers Brands, in Goleta, CA, from Richmond, CA. A Deckers Brand spokesperson said the move was made to better align Hoka with the resources available through the larger Deckers family to furt

Nike Ranks as Top Teen Brand

Nike again ranked as the favorite apparel brand among teens, according to a new survey by investment bank Piper Jaffray…

Sporting Goods Sales Rise in September

Sales of sporting goods/hobby/book/toy stores gained 6.4 percent to $7.08 billion in September, up from $6.65 billion, according to preliminary figures from the U.S. Dept. of Commerce census…

MEC Begins Selling Alpine Gear at Four Stores

Mountain Equipment Co-op (MEC) will begin selling alpine skiing and snowboarding gear today at four of its 18 stores across Canada for the first time in its 44-year history, according to a report by CTVNEWS.ca. Like its U.S. counterpart REI, Vancouver, B.

47 Teams Up With Liverpool FC

'47, the sports lifestyle brand, is extending its relationship with Liverpool Football Club to create co-branded headwear, scarves and gloves as part of an exclusive, five-year, global deal…

Stadium Goods Opens Buyer and Seller Stores

Stadium Goods unveiled stadiumgoods.com, an e-commerce site for sneaker enthusiasts, as well as the opening of stores in downtown Manhattan for buyers and sellers. Stadium Goods is the brainchild of Co-founders John McPheters and Jed Stiller…