SGB Update Sports & Fitness
Nike to Continue Sponsorship of Maria Sharapova
Nike said it plans to continue its sponsorship of Maria Sharapova despite the tennis champion’s two-year ban for doping. Sharapova plans to appeal the ruling, which was made on Wednesday. “The ITF tribunal has found that Maria did not intentionally break its rules,” Nike said in a statement. “Maria has always made her position clear, […]
Under Armour Introduces UA World of Golf
Under Armour introduced its first golf specialty retail experience, UA World of Golf, at the brand’s Chicago Brand House.
Reebok Offers Tribute to Trainers
Reebok launched a worldwide content series that celebrates the trainers who inspire people to push their limits and be the best possible version of themselves.
US Club Soccer Estimates $4.2 Million Economic Impact for 2016 Championships
US Club Soccer estimates a $4.2 million direct economic impact at the 2016 National Cup XV Finals and National Premier Leagues Finals in Aurora, CO.
Sharapova Doping Rule Benches Tennis Star for Two Years
An Independent Tribunal found professional female tennis player Maria Sharapova committed an Anti-Doping Rule Violation and as a consequence has been disqualified from competing for two years.
Technogym Releases HIPAA-Certified Mywellness Cloud
Technogym launched of a new version of the mywellness cloud compliant with the Health Insurance Portability and Accountability Act of 1996, which will enhance wellness cloud sharing for tracking fitness data.
Report: Global Sports Nutrition Gets Boost From Nonathletes
The global sports nutrition market has ballooned in recent years, according to a report from Research and Markets, which credits the growth to non-athlete consumers purchasing products earlier intended for athletes and body builders.
Topgolf Grips Lamkin Partnership
Topgolf inked a partnership with Lamkin Corporation, manufacturer of premium golf grips, to be featured on men’s, ladies’ and junior clubs at each Topgolf venue.
Spartan Race Sells Stake to Hearst Ventures
Spartan Race, Inc. sold minority stake to Hearst Ventures, marking a significant foray into the live event space for Hearst, whose investments include Pandora and Buzzfeed.
Lands’ End Gets Sporty, Enters Activewear Pool
Lands’ End enters the athleisure market with a line of activewear called Lands’ End Sport, which includes items for men’s and women’s surf and performance.
Special Olympics Unified Sports Hits Milestone 1 Million Participants
Special Olympics announced a milestone as it surpassed the goal of registering 1 million Unified Sports participants, thanks to support from ESPN and other organizations.
Planet Fitness Opens in Owosso, MI
Planet Fitness, the health club franchise known for its “Judgement Free Zone,” will open a new club in Owosso, MI, by the end of July.
Sports Authority Ready to Nix Team Sponsorships
Sports Authority has filed a motion in bankruptcy court seeking to reject sponsorship agreements with nine professional sports teams.
Lululemon Lifts Sales by 17 Percent in Q1
Lululemon Athletica Inc. upped its revenue outlook for 2016 as first-quarter sales came in stronger than expected. Earnings came in line with its guidance but narrowly missed Wall Street’s target.
Equinox Appoints President to Oversee Flagship Hotels
Equinox, operator of upscale fitness clubs, has appointed Josh Wyatt as President of its branded hotel business- scheduled for its first opening in 2019.
