Topgolf inked a partnership with Lamkin Corporation, manufacturer of premium golf grips, to be featured on men’s, ladies’ and junior clubs at each Topgolf venue.

The grips, designed specifically for the collaboration, will feature a black-and-white- color scheme modeled on Lamkin’s popular R.E.L. Line.

“This partnership is a great way to help cultivate and grow the game of golf, as quality grips have the ability to boost confidence when swinging a club,” said Lamkin President and CEO Bob Lamkin. “We’re delighted for our grips to contribute to the fun, yet competitive golf environment that Topgolf offers its guests across the Unites States and abroad.”

Lamkin has been a noted player in the golf industry’s since its founding 90 years ago. PGA Tour superstars Justin Rose, Brandt Snedeker, along with icons Arnold Palmer and Miguel Angel Jimenez are among the pros who use Lamkin grips.

“We’re proud to partner with Lamkin to help make Topgolf even more enjoyable for golfers of all skill levels,” said Topgolf Vice President of Global Partnerships Rodney Ferrell. “Our partnership ensures that guests who don’t own a set of golf clubs are treated to a best-in-class experience no matter which one of our premier golf entertainment venues they visit.”