SGB Update Sports & Fitness
Topgolf Prepares First Tour Champions For Consumers
Topgolf will hold its Tour Champions this fall, where golf enthusiasts who think they have what it takes to play like a pro can take a shot at becoming the first-ever Topgolf Tour winners.
Alibaba Unveils IP Enforcement Platform
Alibaba Group launched a initiative to streamline IP-related communications with brands at its inaugural Rights Holders Collaboration Summit.
Greenpeace Skewers Nike, Li-Ning in Detox Update
Greenpeace said Nike and Li Ning ranked at the bottom of a list of 19 apparel brands pledging to eliminate toxic chemicals from their supply chains by 2020.
UK Regulator Clears Wiggle-Chain Reaction Deal
U.K. anti-trust regulators cleared Wiggle Ltd’s acquisition of Chain Reaction Cycles Retailer Ltd. June 30.
Sequential Brands Completes Gaiam Acquisition
Gaiam, Inc. completed the sale of its branded consumer product business to Sequential Brands Group, Inc. and its operating partner Fit For Life LLC for a gross consideration of $167 million.
BiPro USA Backs Miami FC
BiPro USA, a consumer brand of Agropur, inc., launched a partnership with the Miami FC— a professional soccer team that competes in the North American Soccer League.
Orangetheory Fitness Markets to Summer Wedding Goers
Orangetheory Fitness began a new giveaway campaign, “Go All Out for ‘I Do,” that capitalizes on the summer wedding season.
Brunswick Corp. Amends Credit Line
Brunswick Corporation has amended and extended the company`s revolving credit facility. The extended facility will be in effect through June 2021, and remains at $300 million.
New Balance Opens Distribution Center in MO
New Balance Athletics, Inc. will open the doors of a new, 165,000-square-foot distribution center in Earth City, MO. The center is part of an ongoing and growing investment that the Boston, MA-based and privately held company is making in the St. Louis area.
New Balance Opens First U.S. Flagship Store
New Balance will open its first U.S. Global Flagship Store at Boston Landing. The new retail experience will include a “Made.Boston” demonstration and shoe assembly area.
Elliptigo joins MetroConnect Program to Expand International Growth
Elliptigo has been selected to take part in the MetroConnect Program, a comprehensive export support program run by the World Trade Center San Diego and designed to help San Diego companies accelerate their global growth.
Brooks Adds Two Runners to Beast Program
Brooks Running added recent University of Washington runners Baylee Mires and Izaic Yorks to its Brooks Beasts team.
Under Armour Partners with Aston Villa F.C.
Under Armour has partnered with Aston Villa F.C.
Mitchell & Ness Sold to PE Firm
Mitchell & Ness Nostalgia Co., a division of Adidas AG, has been acquired by a newly formed entity primarily owned by Juggernaut Capital Partners.
Implus Acquires Spenco Assets
Implus, a provider of athletic, fitness, and outdoor accessories, has acquired Spenco insole and 2nd Skin medical adhesive assets of Spenco Medical Corporation.
