SGB Update Sports & Fitness
Chaos Headwear Builds Hybrid Sport/Fashion Category
Chaos Headwear has expanded into the luxury and specialty boutique market for active fashion with a new “LUX” collection of hybrid sport/fashion designs.
Newell Brands Exit from Some Brands to Slow Jarden’s Growth
Newell Brands Inc. said plans to jettison product lines with $250 million in annual sales over the next two to three years will slow core sales at Jarden Corp. in fiscal 2016…
NOCSAE Updates Progress After Bi-Annual Meeting
The National Operating Committee on Standards for Athletic Equipment (NOCSAE) bi-annual standards met in Kansas City on June 10. Key topics included the advancement of the world’s first chest protector standard for commotio cordis, football helmet standards to address concussion risks and performance requirements for newly manufactured lacrosse balls.
Nike Supports OHSU’s Freestyle Program
Nike has again partnered with OHSU (Oregon Health & Science University) to support the school’s 13th annual Doernbecher Freestyle program.
PSG’s Concussion Technology Garners Favorable Studies
Performance Sports Group Ltd. announced that proprietary technology licensed exclusively to the company for use in sports and athletic activities has been shown to reduce brain injury biomarkers in two peer-reviewed studies.
CW-X to Sponsor BattleFrog Obstacle Race Series
CW-X has signed on as an official sponsor of the BattleFrog Obstacle Race Series College Championship.
Under Armour Renews Partnership with Buster Posey
Under Armour announced a multi-year extension of its partnership with Buster Posey.
Hookit, Verifi Share SDSI’s Inaugural Star Brand Award
SD Sport Innovators (SDSI) honored Hookit and VerifiR as the winners of its inaugural SDSI Star Brand Award and cash prize at the SDSI Capital Forum June 7…
Nike Appoints VP, GM Global Basketball
Nike Inc. said Craig Zanon has been named VP, GM of Nike Global Basketball, replacing Michael Jackson who has resigned from Nike.
Herbalife Sponsors LA Galaxy Player Gyasi Zardes
Herbalife announced an individual multi-year sponsorship deal with LA Galaxy forward and US National Team member Gyasi Zardes.
Gorilla Gold Sponsors Monica Abbott
Gorilla Gold, the grip-enhancement towel, said Monica Abbott, the softball pitching phenom, has become its second endorser.
New Balance Foundation Supports Renovation at Boston Children’s Museum
The New Balance Foundation provided funds to the Boston Children’s Museum to refurbish and revitalize the iconic New Balance Foundation three-story climb.
DonJoy Signs NFL Star NaVorro Bowman
DonJoy Performance added San Francisco 49er’s linebacker NaVorro Bowman to its roster of professional athletes.
Global Brands, CAA Form Licensing Venture
Global Brands Group Holding Limited will spin off its brand management business into a new UK subsidiary that will also acquire the licensing business of Los Angeles-based CAA…
Johnson Health Tech to Acquire East Coast Specialty Fitness Retailer
Johnson Health Tech, maker of Matrix, Vision and Horizon fitness equipment, expanded its presence within the U.S. specialty fitness retail market with a deal to acquire Leisure Fitness and its 27 stores along the East Coast.
