SGB Update Sports & Fitness
MLB Names Official Bat Sensor Partner
Blast Motion, a Carlsbad, CA company focused on innovating advanced sensor-based motion capture and swing analysis entered a multi-year deal making it the Official Bat Sensor Technology of Major League Baseball.
Dick’s SG Acquires Sports Authority Name
Dick’s Sporting Goods purchased the Sports Authority’s brand name and other intellectual property at a bankrtuptcy auction.
Puma to Sponsor Ballerinas in NY City Ballet Partnership
Puma signed a nontraditional sports partnership with the prestigious New York City Ballet (NYCB), one of the foremost dance companies in the world, as their official off-stage active wear partner. This new alliance furthers Puma’s commitment to and efforts within the women’s training category as well as in the arts and culture arena. Beginning in […]
Active Wear Replaces Swimsuits in Miss Teen USA Pageants
An athletic wear competition will replace the swimsuit portion of the Miss Teen USA pageants, run by Miss Universe.
Fleet Feet Celebrates 40th Anniversary at Annual Franchise Conference
Fleet Feet Sports held its annual National Franchise Conference in Huntington Beach, Calif. June 19-24. The event saw close to 800 attendees over six days and included.
Majestic Athletic Sets Marketing Push for 87th MLB All Star Game
Majestic Athletic, the official uniform provider of Major League Baseball, will deploy three key marketing thematics to connect fans during of MLB All-Star week in San Diego. The themes are “My All-Star”, “Salute to the Military”, and “San Diego Sun & Surf Lifestyle.”
5.11 to Sponsor Reebok CrossFit Games
5.11 Tactical has signed on as the official tactical gear sponsor of the 2016 Reebok CrossFit Games July 19-24 in Carson, CA.
B.U.M. Equipment to Relaunch
B.U.M. Equipment, the California lifestyle brand popular in the 80’s and 90’s, will be relaunched this fall as part of a celebration of its 30th anniversary.
United Sports Brands Canada Transitions to Subsidiary Model
United Sports Brands will transition its brand properties in Canada from a distributor model to a subsidiary business structure.
Wilson Sporting Goods Partners with Material Sciences Corp.
Materials Sciences Corporation and Wilson Sporting Goods Co. have entered into an exclusive agreement to explore mutual technology opportunities in the sporting goods space.
Despite Bankruptcy, Employees Praise Sports Authority
15,000 jobs to be lost, but no pitchforks and torches here. We look at why the sporting goods retailer still gets favorable reviews.
Tracksmith Apparel to Pay Consumers for Summer PRs
Tracksmith Apparel, a growing running apparel brand with its hand in vintage track design, will offer consumers a monetary reward for setting a PR this summer.
Venus Williams’ Brand Eleven Hires Senior Director of Marketing
Eleven, a performance apparel brand created by tennis star Venus Williams, hired Marlon LeWinter as its new Senior Director of Marketing and Public Relations.
Phelps Competes in Olympic Trials in Nail-biting Return
Michael Phelps made his long-awaited return to the Olympic scene on June 28 at the U.S. Swimming trials where he competed in the preliminary 200-meter butterfly.
Trending: Basketball-focused Gyms?
PickUp USA Fitness, based in Irwindale, CA, launched its long-awaited basketball-focused gym franchise roughly six weeks ago, and reports indicate the concept could really take off.
