Superfeet, a leading insole brand in the active lifestyle and outdoor markets, will debut its first-ever footwear for spring 2017.
With six sandals and 12 shoe designs in the collection, Superfeet builds on a 39-year history of providing people personalized fit solutions. Now, Superfeet is taking the business of personalized fit to the next level with footwear. The shoes and sandals will be available at retail early 2017.
Offerings will range from a casual flip flop to street-ready athletic shoes.
“We started with what we know best, the insole,” said Eric Hayes, Vice President of Marketing and Product. “The least important thing to our competitors is the most important thing to us. Building the shoe from the inside out dramatically changes its fit and performance.”
