SGB Update Sports & Fitness
Skechers Performance Extends Partnership with the Chevron Houston Marathon
Skechers Performance, a division of Skechers USA Inc., extended its partnership with the Chevron Houston Marathon and Aramco Half Marathon.
Speedo Launches Missy Franklin Collection
Speedo USA, a division of PVH Corp., introduced the “Missy Franklin Signature Series” of performance suits for women and girls, designed in collaboration with the five-time Olympic medalist.
EXOS Spreads Fitness Education With Certification and Wearable Data Course
EXOS released a new certification program for coaches, trainers and physical therapists to become EXOS-Certified Fitness Specialists. The company will also hold an information series on wearable data, in collaboration with Intel.
CrossFit Brazil Grows Participation
AS of June 6, 2016, Brazil is currently the fourth country leading in the number of official CrossFit gyms, trailing the U.S., Canada and Australia.
Personal Connected Health Gains a New Honcho
The Personal Connected Health Alliance appointed Patricia “Patty” Mechael as its EVP, and launched a recharged mission and strategy to catalyze market and policy innovation for the sustained adoption of personal connected health.
Under Armour Pools Fitness Data Into Personalized Shopping App
Under Armour launched UA Shop, the brand’s first mobile app that uses consumer fitness data to recommend shopping purchases.
Volcom Taps Georgia May Jagger as Ambassador
Volcom Women’s named Georgia May Jagger as International Brand Ambassador, making the first time the action sports brand has filled that role with a celebrity rather than athlete…
Costa Partners with Dave Mercer
Costa recently has signed a marketing partnership agreement with Facts of Fishing TV show host and Bassmaster Elite Series tournament emcee Dave Mercer…
EDCO Engineering Partners with Lew to Open US HQ
EDCO Engineering BV announced that Paul Lew has joined the Swiss company as a partner and will establish and run its U.S. subsidiary in Phoenix.
Dick’s Sporting Goods Sets Grand Opening for Union Gap, WA
Dick’s Sporting Goods will be opening its eighth store in Washington and 649th store nationwide on Friday, June 24.
Adidas Originals Launches Snapchat Account, Leaks New Products & Ambassadors
Adidas Originals heightened its social media presence with the launch of its Snapchat account, which allows any user on the platform to see behind-the-scenes looks at brand ambassadors and new products.
Nike Commits to Kids Physical Education Across China
Nike Inc. has committed to getting more than two million kids active across China as part of the China-US Cultural Exchange in Beijing.
KFit Acquires Groupon Indonesia to Expand Fitness, Wellness Connections
KFit Holdings Pte Ltd, a company connecting consumers with fitness and wellness businesses across Asia Pacific- similar to ClassPass in the U.S.- signed a deal to acquire Groupon Indonesia at an undisclosed fee.
U.S. Physical Activity Plan Removes Term “Exercise”
The U.S. Government, ACE and other health organizations updated the National Physical Activity Plan to exclude the term “exercise.”
Blink Fitness Covers Gym Mirrors to Promote Feeling Good V. Looking Good
Blink Fitness began a month-long program in which the mirrors in each club will be covered, prompting members to think about how exercise makes them feel versus how it makes them look.
