SGB Update Sports & Fitness
Modell’s Hires Advertising Agency
Modell’s Sporting Goods sourced Zimmerman Advertising to lead its brand planning, creative, media, digital production, data strategy and hyper-local trade area activation.
Vans Appoints Global Brand President
Vans appointed Doug Palladini to the position of global brand president, effective immediately.
McDonald’s Markets Activewear Tracksuit
McDonald’s entered the activewear market when on July 30 the fast food chain released a hooded vest and track pant in collaboration with Australian fitness and swim brand We Are Handsome.
Sports Facilities Management Shift Strategy to Multi-generational Consumer
According to The Sports Facilities Management (SFM), new youth and amateur sports venues must be built and managed with a multi-generational customer in mind to be successful.
Shock Doctor Partners with the American Association of Orthodontists
Shock Doctor announced an official relationship with the American Association of Orthodontists (AAO) in order to encourage mouthguard adoption among young athletes.
Omeals Picks Up Momentum Media PR
Omeals, an outdoor foods brand, has selected Momentum Media PR as its public relations agency of record.
Nemo Hires New North American Sales Director
Nemo Equipment, the outdoor gear manufacturer, announced Mike Welch as its new North American Sales Director.
Jarden Outdoor’s Organic Sales Flattish in Q2
Newell Brands Inc.’s reported organic sales at the former Jarden Outdoor Solutions segment grew a mere 0.5 percent in the second quarter with growth in Pure Fishing largely offset by weather related declines at winter sensitive businesses such as K2 Sports, Volkl and Marker.
Brunswick Corp. to Acquire Indoor Cycling Group
Brunswick Corp. signed an agreement to acquire Indoor Cycling Group (ICG), which specializes in the design of indoor cycling equipment.
Poll: Tackle Football Considered Highly Inappropriate for Children
UMass Lowell issued a new poll July 28 showing that a significant majority of people do not believe tackle football is appropriate for children below high school age.
Under Armour Exec Joins Starbucks
Leanne Fremar, most recently Under Armour’s senior vice president, executive creative director for its Women’s and Concept Divisions, was appointed senior vice president and executive creative director for Starbucks Corp.
Sport Chek Unveils New Flagship Store in Toronto
Sport Chek opened its newest flagship retail location at CF Sherway Gardens in Toronto on July 28, 2016.
Deckers Brands Posts Steep Q1 Loss
Deckers Brands reported a steep loss in its fiscal first quarter ended June 30 on an 18.4 percent drop in revenues due largely to the timing of shipments although results came in above internal guidance. Sales were also impacted by a decrease in direct-to-consumer (DTC) comparable sales, and fewer close-out sales.
Cowboys Players Top Best Sellers in Football Licensed Apparel
The NFLPA, via its licensing and marketing arm NFL Players Inc., released an updated list of the Top 50 ranked football players based on overall licensed products sales. Four Dallas Cowboys were among the Top 5 Best-Sellers, with Dez Bryant taking the No.1 spot.
Beachbody Adds Dance Fitness to its ‘More Intense’ Offerings
Beachbody is adding dance-based workout Country Heat to its more intense brands like P90X and Insanity.
