SGB Update Sports & Fitness
Research Unveils Sexism in Sports Language
The language of sports is still highly sexist, according to new research published by the Cambridge University Press.
PSG Shares Plunge Amidst Legal Review
Performance Sports Group said directors’ decision to hire a law firm to vet its annual report will cause it to file late and violate covenants with lenders.
Nike Celebrates Iron Nun in ‘Unlimited Youth’ Film
Nike film “Unlimited Youth” celebrates athlete Sister Madonna Buder and her determination to defy conventional conceptions of age.
Fabletics Opens Brick-and-Mortar in Denver
Fabletics, the subscription-based activewear and accessories e-tailer founded by actress Kate Hudson, will open a brick-and-mortar shop in Denver at the Cherry Creek Shopping Center.
The Bar Method Celebrates 15th Anniversary
The Bar Method, a barre-based fitness company, will celebrate its 15th anniversary with promotions, a new Express Class and a #WhyDoYouBar campaign.
Speedo Launches Digital Coaching Tool
Speedo International launched “Swim Coach,” a free digital coaching tool with over 200 expert-designed workouts by elite Speedo athletes to help fitness enthusiasts reach their fitness goals.
Feetures Sales Contest Targets Specialty Retailers
Feetures, a performance sock company, is re-launching their “Pair Up” sales contest to provide an incentive for run specialty retailers to improve their customers’ in-store experience.
Elliptigo Rider Sets New Guinness World Record for LEJOG
Elliptigo cyclist Idai Makaya set a new Guiness World Record for the 848-mile endurance route from Land’s End to John O’Groats (LEJOG) by elliptical cycle.
Former New Era Talent Heads Supply Chain at GMPC
The Los Angeles-based GMPC, a leader in design and of fashion accessories and manufacturing for the action sports, urban, fashion, outdoor, and lifestyle industries, appointed former New Era Director of Global Accessories Joshua Cherin to the role of Supply Chain VP.
Trend Spotting at Rio 2016: Nike’s Olympic Jacket and Under Armour’s $1,200 Leotard
Team SGB is binge watching the 2016 Olympic Games this week and next, not only for the athletes and great competition but also to scope out which active lifestyle brands are gaining attention on primetime television.
Longshoremen Vote to Start Contract Talks Early
A majority of International Longshore and Warehouse Union delegates voted to begin talks to extend a contract with employers at West Coast ports beyond 2019.
Planet Fitness Lifts Revenue, Profit and Guidance
Budget gym franchise Planet Fitness continued to fire on all cylinders, reporting higher sales and profit for the second quarter and raising its 2016 full-year guidance.
Footaction Free Flow Docuseries Debuts with Fly Style
Footaction, a national retailer of apparel and footwear lifestyle brands, debuted its new digital docuseries, “Footaction Free Flow,” which brings together musical talent from multiple generations in a discussion about current topics.
Adidas Lacrosse Signs No. 1 MLL Draft Pick
Adidas entered a multiyear partnership with Major League Lacrosse’s 2016 No. 1 overall draft pick, midfielder Myles Jones of the Chesapeake Bayhawks.
Li Ning’s Profits Surge in First Half
Li Ning Company Ltd. reported revenue for the six months ended June 30 reached RMB3,596 million, up 13 percent from the corresponding period in 2015.
