SGB Update Sports & Fitness
New Balance Foundation Supports Renovation at Boston Children’s Museum
The New Balance Foundation provided funds to the Boston Children’s Museum to refurbish and revitalize the iconic New Balance Foundation three-story climb.
DonJoy Signs NFL Star NaVorro Bowman
DonJoy Performance added San Francisco 49er’s linebacker NaVorro Bowman to its roster of professional athletes.
Global Brands, CAA Form Licensing Venture
Global Brands Group Holding Limited will spin off its brand management business into a new UK subsidiary that will also acquire the licensing business of Los Angeles-based CAA…
Johnson Health Tech to Acquire East Coast Specialty Fitness Retailer
Johnson Health Tech, maker of Matrix, Vision and Horizon fitness equipment, expanded its presence within the U.S. specialty fitness retail market with a deal to acquire Leisure Fitness and its 27 stores along the East Coast.
Pacific Rink Enters Hockey Lifestyle Market
Pacific Rink Gear Supply Company has entered the hockey lifestyle market, bringing bags, apparel and accessories inspired by founders Brad Serkin and Jason Withee.
Dick’s Sporting Goods Donates to Sports Matter
The Dick’s Sporting Goods Foundation and Calia by Carrie Underwood announced plans to donate $500,000 in Sports Matter grants to girls youth sports teams across the country.
Licensing Expo Introduces Sports Activation Zone
Licensing Expo announced the addition of leading NFL players and top industry talent to the new Sports Activation Zone presented by the NFL Players Association (NFLPA) for the 2016 show lineup.
Nike Secures Exclusive Deal for High Schools in Springfield, OR
Nike reached an all-school deal with the Springfield School Board in Oregon.
Retro Fitness Reasserts Lofty Expansion Goal
Retro Fitness enters the second half of the year with nearly 20 franchise agreements signed for new or emerging market development, as well as six new gyms in operation. The national low-cost fitness franchise issued that it expects to open nearly 25 locations by year end, and is on track to have approximately 250 gyms […]
Under Armour and Steph Curry’s Genius “Dad Shoe” Strategy
Under Armour is charting mammoth success on its Curry Two line, but did it miss the mark with the new “Chef” low style?
Amer Sports Appoints Human Resources Chief
Amer Sports plans to appoint Sebastian Lund, formerly at Procter & Gamble, as its new chief human resources officer.
Implus Gains Vertical Operation in Africa
Implus acquired the assets of MCN Solutions CC, based in Cape Town, South Africa. MCN previously operated as a distributor of Implus and other branded sporting goods products in the region.
Technogym and NSCA Author Scientific Fitness Content
Technogym entered a strategic partnership with the National Strength and Conditioning Association (NSCA) to create educational content for the fitness industry.
Vittoria Invests in Italian Smart Hub Startup Zehus
Vittoria Industries Ltd. has acquired a stake in Zehus that will hasten the Italian start-up company’s launch this fall of its smart hub as well as development of new power technologies for e-bikes.
Blackburn Names Hawley Exclusive US Distributor
Blackburn, the maker of cycling trainers recently acquired by Vista Outdoors Inc., has awarded exclusive U.S. distribution rights to Hawley of Lexington, SC.
