SGB Update Sports & Fitness
Nike Appoints General Manager For Germany, Austria And Switzerland
Nike appointed Ulrike Köhler as its new general manager for Germany, Austria and Switzerland.
August Golf Rounds Slide
Golf rounds played were down 4.6 percent in August with steep declines in South Central, East North Central and South Atlantic.
Science In Sport Opens Ambassador Program For U.S. Athletes
Athletes in the U.S. can apply to join the growing team of global Science in Sport Brand Ambassadors.
CrossFit Inc. Lawsuit Stands Up To Injury Claims
CrossFit Inc. put forth that The National Strength and Conditioning Association had published incorrect injury data about CrossFit training in an effort to protect the NSCA’s position in the fitness market.
Reebok Partners With Fitness Expert Emily Skye
Reebok will also collaborate with the Australian fitness professional on a special footwear collection in 2017.
Efinger Sporting Goods To Close
The retailer, based in Bound Brook, NJ, has retained Chicago-based liquidation firm Yellen Partners to assist with the store closing sale.
Garmin Acquires Japanese Distributor
Iiyonet Inc., now a subsidiary of Garmin Japan Ltd., will retain substantially all of its management and continue operations at its current facilities located near Tokyo.
Puma Signs The Weeknd As Creative Collaborator And Ambassador
The Academy Award-nominated, Grammy-winning artist will headline Puma’s Sportstyle campaign, Run The Streets, which launches in November.
NHL Appoints Pandora Marketing Leader To EVP, CMO
The National Hockey League (NHL) named Heidi Browning as EVP and CMO of the NHL. The appointment was announced by Commissioner Gary Bettman on September 28, 2016.
RunJumpThrow Reaches 500,000 Children
Since its inception in 2015, RunJumpThrow (RJT) has reached 500,000 children through physical activity programming, according to USATF.
Under Armour To Sponsor University Of Alabama At Birmingham
Under Armour will provide on-field and training gear for the university’s 18 varsity sports.
Study Finds Minimalist Shoes Increase Leg And Foot Muscles
Researchers from The Hong Kong Polytechnic University (PolyU) and Harvard Medical School said the findings point to its potential application in rehabilitation programs.
Fabletics Pairs With CFDA And Fashion Targets Breast Cancer
Fabletics, the activewear subscription-based company co-founded by Kate Hudson, was enlisted by The Council of Fashion Designers of America (CFDA) for Fashion Targets Breast Cancer (FTBC), where Hudson will serve as the FTBC ambassador for October.
Does Garmin Want Kids Fitness Data?
Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), unveiled its new activity tracker with a twist: it’s for kids instead of adults.
9Round Kickboxing Franchise Opens 400th Studio
9Round, a specialized kickboxing fitness center founded by professional kickboxer Shannon Hudson and his wife Heather, opened its 400th location.
