SGB Update Sports & Fitness

Footaction Free Flow Docuseries Debuts with Fly Style

Footaction, a national retailer of apparel and footwear lifestyle brands, debuted its new digital docuseries, “Footaction Free Flow,” which brings together musical talent from multiple generations in a discussion about current topics.

Adidas Lacrosse Signs No. 1 MLL Draft Pick

Adidas entered a multiyear partnership with Major League Lacrosse’s 2016 No. 1 overall draft pick, midfielder Myles Jones of the Chesapeake Bayhawks.

Li Ning’s Profits Surge in First Half

Li Ning Company Ltd. reported revenue for the six months ended June 30 reached RMB3,596 million, up 13 percent from the corresponding period in 2015.

D1 Opens New Sports Training Facilities

D1 Sports Training & Therapy, the athletic-based training brand founded by athletes for athletes, will open over 10 new facilities this year across the U.S.

Trend Spotting at Rio 2016: Swim Brands to Watch

As it should be, our focus is on the athletes at the 2016 Summer Olympics in Rio. But being in the business of the trade, we also can’t help but notice the active-lifestyle brands winning prime real estate on the stage.