SGB Update Sports & Fitness
Reebok Enlists Supermodel Gigi Hadid For Campaign
As part of the brand’s Be More Human campaign, Hadid and Reebok will challenge women to use physical fitness to drown out negativity through the #PerfectNever movement.
CKO Kickboxing Deploys Hykso Tech In Gyms
Hykso’s wearable sensors provide performance data for those participating in martial arts like boxing and kickboxing for fitness.
Newell To Sell Winter Sports Brands
Newell Brands Inc. said it plans sell about 10 percent of the portfolio, including the Winter Sports businesses that are part of its Outdoor Solutions segment acquired from Jarden Group.
Microsoft To Phase Out Fitness Band
The latest version, The Band 2, has been removed from Microsoft’s online store after ending production.
Ritchey International Opens German Logistics Operation
The U.S. bicycle component company added a logistics operation in Singen, Germany to its Lugano, Switzerland international headquarters.
Uvex Sets Up Subsidiary In Massachusetts
The 90-year-old German eyewear and helmet brand has established its North American headquarters in Massachusetts.
Vivobarefoot Unveils Off-Road Campaign
The collaborative effort with Iffley Road, a U.K.-based running wear brand, involves a new line of shoes designed in the mountains of Sweden, specifically for rough terrain.
SFIA’s Tom Cove To Speak At Innovation Summit
The Innovation Summit, to be held October 5, is a collaboration between SFIA, the Aspen Institute Sports & Society Program, American College of Sports Medicine (ACSM), the Global Obesity Prevention Center (GOPC) and Laureus Foundation USA.
Mizuno’s Bob Puccini To Retire
Mark O’Brien, the company’s current chief operating officer (COO), will become the next president of Mizuno USA at the end of the year.
Skullcandy Becomes Private Company
As a result of the closing of its merger with a Mill Road Capital affiliate, Skullcandy’s shares of common stock will no longer be publicly traded.
Beyoncé Uses Instagram To Tease F/W Ivy Park Line
Beyoncé took to her Instagram account in the last week of September 2016 to tease the release of her 2016 Fall/Winter Ivy Park line of activewear.
Dick’s Names Belitsky New CFO
Belitsky assumes the responsibilities from COO André Hawaux, who served as the principal financial officer on an interim basis since August 2016.
AC Milan Football Club Partners With Diesel
The Italian football club will be dressed off-field by Diesel for the next three years.
Riddell Names 2016 Smarter Football Winners
The football protection company pledged $100,000 in new equipment to high school and youth teams that displayed coaching leadership and commitment to player safety.
Luxottica Forms Alliance With Intel On Smart Eyewear
Luxottica Group and Intel came together to launch a virtual training coach they’re dubbing Radar Pace, a smart eyewear model featuring a real-time voice activated coaching system.
