SGB Update Sports & Fitness

Vie Active Enlists White Cloud Communication

Vie Activewear, a performance-driven, fashion-forward brand, enlisted the support of local boutique communications firm White Cloud Communication for public relations support – effective immediately.

Salewa Hires Perpetual Motion NW

Salewa, the Bolzano, Italy-based technical mountain brand for vertical, high alpine and alpine lifestyle pursuits, hired Perpetual Motion NW as the brand’s Pacific Northwest sales representatives.

Nike, NFL Unveil ‘Color Rush’ Uniforms

Nike, in collaboration with the NFL, unveiled this season’s ‘Color Rush’ uniforms, which will be worn only on special Thursday night games throughout the fall and winter.

Greg LeMond Launches Carbon Fiber Venture

The three-time Tour de France champion is partnering with Oak Ridge National Laboratory to bring low-cost carbon fiber production to global markets.

Polar Hires New President From Intel

Polar, a pioneer in wearable sports technology and heart rate monitoring, appointed industry leader Tom Fowler to President, Polar USA.

Equinox Opens In Williamsburg

Equinox opened its new Williamsburg gym at 246 Bedford Avenue, in a building that also includes a Whole Foods, Levi’s and Citibank.