Reynolds Cycling, a Sandy, UT-based manufacturer of carbon-composite wheels, recently completed a phase of hires and restructuring of current staff.

Mike Riley, Reynolds Cycling’s new marketing coordinator, joined the company after nine-and-a-half years with BikeSource. Riley’s career at BikeSource began in Columbus, OH in sales while attending Ohio State University. In 2010, Riley was promoted marketing coordinator and moved to the company’s headquarters in Highlands Ranch, CO, where he eventually became marketing manager.

James R. Farmer, Ph.D., joined Reynolds Cycling in August 2016 as director of engineering. Given his extensive background in aerodynamics and computational fluid dynamics, he recently switched roles to assume the position of director of technology and aerodynamics. In his new role, Farmer will focus his efforts on rim and wheel design using advanced CFD techniques and wind tunnel testing.  Farmer graduated from Princeton University in 1993 with a Ph.D. in mechanical and aerospace engineering, focusing on development of CFD-based design models for the aerospace industry. He is also a registered patent attorney and oversees all intellectual property matters and general legal affairs of Reynolds.

Karsten Bench joined Reynolds Cycling in 2015 within its sales department. Bench has been promoted to Reynolds Cycling’s product support and service/warranty specialist for the domestic market. Before joining Reynolds Cycling, Bench worked in a number of bicycle shops in North Carolina as a mechanic and salesperson.

Colin Blanchard joined Reynolds Cycling in August of 2016 as the company’s newest inside sales specialist. Blanchard will be assisting all outside sales representatives with order placement along with shop and customer-direct communications. Blanchard began working in bicycle shops at the age of 15 and began his career in the service department and worked his way up to service manager. In 2013, Colin became a wheel builder at Industry Nine Componentry. Collin went on to create the service and warranty department there and was promoted to the global director of service and warranty from 2015-2016.

AJ Ariss has recently moved from an inside sales position to the role of junior product manager at Reynolds Cycling. Now working under head engineer Todd Tanner, Ariss will assist nearly every department in seeing new product through its life cycle, from concept, to development, and eventually to a completed product. Ariss held a management role at Cottonwood Cyclery in Utah for two years prior to joining Reynolds Cycling.

Lance Tolbert has recently accepted the role of global information systems manager. Tolbert’s prior role at Reynolds Cycling was information systems manager. In his new role, Tolbert will assist the drive and development of online access worldwide to Reynolds Cycling product. Tolbert is also now responsible for keeping the company’s worldwide network and security systems running to the best possible degree. Tolbert joined Reynolds Cycling following a 10-year career in networking and web programming at companies including Dynamic Media Group and Complete Network Solutions.

Susan Rich has been hired as the company’s engineering manager. Rich earned her BS in Mechanical Engineering from the University of Utah in 2007, followed by an MBA in 2016. Rich brings years of experience in composites engineering to Reynolds Cycling stemming from her decade-long position as a composites development and tooling engineer at Radius Engineering. In the position, Rich developed net-shaped composite designs for aerospace applications, designed closed-mold tooling for net-shape composite fabrication, supported aerospace clients in transitioning R&D programs to production setting, and managed design and construction of equipment specific to supporting composite part production.

Reynolds Cycling engineers and manufactures carbon-composite bicycle wheels sold in more than 48 countries worldwide.

Photo courtesy Reynolds Cycling