SGB Update Sports & Fitness
NIKEiD, SagerStrong Foundation Auction 100 Limited AF1
Some proceeds will benefit families going through their own battle with leukemia.
Mission Expands Leadership Team
The appointments add expertise and experience to the company as it continues to expand into new product categories.
Axe Bat Unveils New Corporate Structure
The bat manufacturer is now a wholly owned division of Baden Sports Inc. It also added a new director of product marketing.
TomTom Launches Campaign To Strengthen Its Sports Wearables Brand
The campaign will push to strengthen its consumer business while reinforcing the company’s commitment to continue to launch sports wearables that inspire people to move. It’s calling the new ad campaign “Get Going.”
Former NFL Athlete Founds Lyfe Fuel
Former NFL player Chris Manderino launched his own nutrition company, Lyfe Fuel, which recently came out with its first meal replacement product.
USA Climbing Beefs Up Marketing Ahead Of 2020 Olympics
With sport climbing’s inclusion in the 2020 Tokyo Games, USA Climbing has retained the services of Gilco Sports and Entertainment Marketing LLC to ramp up marketing and help grow the sport.
Craft Signs Finnish Biathlete Kaisa Mäkäräinen
The world champion will train and race wearing Craft products and play a part in the development of new products.
Should NCAA Payouts Be Awarded By Sports Or Academic Success?
The NCAA was urged by the Knight Commission on Intercollegiate Athletics to pass a new policy that would, for the first time, provide financial awards to schools that meet academic expectations for sports teams and athletes.
Luxottica Group’s Q3 Sales Climb 3.2 Percent
The parent of Oakley and Ray-Ban said wholesale sales in North America were impacted by efforts to enforce MAP policies.
Under Armour’s Q3 Profits Climb 28 Percent
Under Armour Inc. reported net earnings in the third quarter rose 27.6 percent on a 22.2 percent revenue gain. Gains were again led by footwear and international.
Skratch Labs Expands Leadership Team
Jay Peery is now COO, and the sports nutrition and hydration company also hired John Simmons as VP of sales and Jeff Donaldson as VP of marketing.
Under Armour Unveils ‘Make That Old’ Campaign With Stephen Curry
The new campaign supports the launch of his signature footwear collection, the Curry 3.
Liquidators Largely Prevail In Golfsmith Bankruptcy
While Dick’s Sporting Goods stepped up to keep about 30 Golfsmith stores open, the remaining 59 locations will face liquidation.
ACE Study Unveils Impact Of TRX Training
ACE-commissioned scientists evaluated a litany of strength, balance, fitness and health metrics before and after participants performed a standard eight-week TRX program.
Lululemon Waits On Foreign Worker Exemption Ruling
Lululemon is looking to sidestep the TFW program because “Canada currently does not produce enough skilled, specialized experienced workers in our required areas to meet our demand.”
