SGB Update Sports & Fitness
San Jose’s Mel Cotton’s Sporting Goods To Close
The iconic sporting goods store, serving Silicon Valley for 70 years, will close by the end of the year.
Barcelona Confirms Record Kit Deal With Nike
The extended apparel agreement surpasses the previous world record for an annual fee set by Premier League team Manchester United.
New Balance To Sponsor Boston Celtics Training Facility
As part of New Balance’s naming rights partnership, the brand will become an official partner of the Boston Celtics and will receive significant brand presence throughout the facility.
Feetures Unveils Second Annual Sales Contest Winners
Nearly 50 percent of participating retailers achieved or surpassed the 1-to-1 sock to shoe ratio threshold.
Nautilus Inc.’s Q3 Earnings Shine At Retail, Take Hit In Direct
The parent to the Nautilus, Bowflex, Octane Fitness, Schwinn and Universal brands reported better than expected profits for the third quarter 2016, but its revenue missed Wall Street’s expectations despite being up 14.3 percent to $80.8 million.
Halloween Ranks Second Most Popular Running Holiday
According to new data produced by Running USA, Halloween race participation continues to thrive despite a decline in total number of events held, as 733,576 runners finished a Halloween week race in 2015, up from 722,237 total finishers in 2014.
Shock Doctor Campaign Spotlights Youth Safety
The official mouthguard of the National Basketball Association (NBA) unveiled “A Mouthful of Fearless” to coincide with the start of the NBA season.
Rogue Fitness To Distribute Exolifestyle Products
Rogue Fitness currently operates out of a 175,000-square-foot manufacturing facility and is one of the primary suppliers for CrossFit equipment boxes around the world.
Costa Sunglasses Switches To Backbone Media
The sunglass brand tapped the agency for public relations for its core fishing initiatives and media planning and buying for angling and optical trade in North America.
Bandier Adds P.E. Nation Activewear
Bandier, a curated activewear boutique retailer, sealed an exclusive collaboration with P.E. Nation, a new fashion-forward workout wear brand.
Performance Sports Group Files For Bankruptcy
Performance Sports Group Ltd, parent to Bauer Hockey, filed for bankruptcy protection in the U.S. and Canada to facilitate a restructuring and sale of almost all of its assets.
Acushnet Debuts In Modest IPO
The parent of Titleist raised $329 million in its initial public offering of 19.3 million shares. The shares were priced Friday at $17, well below the projected pricing range between $21 to $24 per share.
Bauer Extends Long-Term Deal With Henrik Lundqvist
Bauer Hockey inked a long-term extension with Henrik Lundqvist, the Swedish pro hockey player notorious for his position as goaltender for the New York Rangers.
Nike Launches Footwear Design Challenge
The Nike Ease Challence is a $50,000 competition that invites designers, engineers, makers and innovators to advance and reinvent footwear design for athletes of all abilities.
Escalade’s Q3 Earnings Climb
Excluding non-recurring items, earnings improved 45 percent due to a 12 percent sales gains and lower expenses.
