SGB Update Sports & Fitness
Swimming Australia Partners With Italy’s Arena Brand
Swimming Australia entered a new partnership with swimwear brand Arena that will see the brand become the official swimwear supplier of the Australian Dolphins Swim Team for the next four years.
Target Becomes Official Partner Of Major League Soccer
In its biggest push ever into team sports, Target signed a three-year deal to be an official partner of Major League Soccer, the official jersey sponsor of the Minnesota United FC and the official retailer for U.S. Youth Soccer.
Fanatics And Nike To Split NBA Replica Jersey Rights
Beginning with the 2017/18 season, replica NBA jerseys made by Fanatics will be only sold on NBA.com and by Fanatics, according to a report by the Wall Street Journal. Swingman replica jerseys made by Nike will still reach traditional retailers such as sporting goods stores.
Jerry Turner To Launch Turner Footwear
Jerry Turner, the legendary president of Brooks in the 1960s and 1970s and most recently head of American Sporting Goods, has come out of retirement to launch Turner Footwear, a collection of performance running and workout footwear.
Puma Launches Swan Pack Collection With New York City Ballet
Puma launched a Puma Swan Pack Collection footwear collection as a follow up to the brand’s Do You campaign featuring the dancers of the New York City Ballet.
Under Armour Connected Exec Joins Thalmic Labs
Abhi Bhatt, formerly senior director, head of connected products at Under Armour, has joined Thalmic Labs, which produces the wearable motion-controlled device called the Myo armband.
Nike Looks To Transform Sports Retail
Nike Soho was the first, and now Nike Miami continues the momentum for a new kind of retail experience.
Blink Fitness Adds Amazon Lockers To Select Manhattan Gyms
The value-based fitness chain is giving members an opportunity to drop their packages along with their holiday weight.
Daily Burn Partners With Spartan Race
The partnership brings Spartan Race’s official training philosophy, Spartan SGX, to the Daily Burn on-demand library.
PowerBar To Offer Cleaner Nutrition
To kick off the campaign, PowerBar will feature Olympic gold medalist Ryan Lochte in the Clean Start digital advertising creative.
Polar Adds Gold Medalist Gwen Jorgensen
A 17-time winner of ITU World Triathlon Series events, Jorgensen joins Polar’s growing team of renowned running and endurance athletes.
PHIT America’s Response To U.S. Life Expectancy Drop
PHIT America responds to a new study suggesting U.S. life expectancy has dropped for the first time in 20 years.
IHRSA Names Associate Member Of The Year
TRX is a leading producer of functional training programs, education and equipment for the industry.
Brunswick Corp. Names President Of Fitness Division
Jaime Irick joins Brunswick following 14 years at GE.
Gym Source Opens Store In Miami
Gym Source opened a new showroom at South Dixie Hwy in Miami, FL.
