Gym Source opened a new showroom at South Dixie Hwy in Miami, FL.

“We are elated to be opening this new showroom,” explained Tom Richard, chief marketing officer at Gym Source. “The new innovative in-store concept is designed to give clients a seamless and motivating shopping experience.”

Customers can test drive a large selection of industry-leading brands in the store, eliminating doubt about which products best meet their fitness needs.

“Our equipment experts share the same passion as our clients, and we are committed to finding the products that support our customers’ fitness goals,” said Richard Miller, Gym Source’s founder and CEO. “The newest store location in Miami, FL creates the opportunity for Gym Source to present even more fitness fans with top fitness equipment and accessories.”

The South Miami store will be located at 9410 South Dixie Highway Miami, FL 33156. Gym Source is celebrating the opening with discounts of up to 20 percent off through January 31.

Gym Source is the nation’s oldest and largest specialty distributor of fitness equipment. The company has 35 retail locations from Florida to New Hampshire.