SGB Update Sports & Fitness
CF Athletic Partners With Cage Warriors
CF Athletic, the owner of the CF and Cagefighter MMA apparel brands based in Columbus, OH, formed an exclusive apparel partnership with Cage Warriors, the premier MMA fighting organization in Europe and the Middle East.
Cascade Designs To Attend Outdoor Retailer
In a statement, Cascade Designs, the Seattle-based manufacturer of outdoor gear including the Therm-a-Rest, Mountain Safety Research (MSR), SealLine, Platypus and PackTowl brands, said it “strongly believes that in coming together as a $646 billion dollar industry we will be a more powerful and meaningful force in protecting our nation’s public lands.”

The North Face Sticks With Outdoor Retailer Show
In a letter to the outdoor industry, Scott Baxter, group president, The North Face, said the best way to protect public lands is “by staying at the OR show at this time.” He added, “We must be louder and stronger than our opposition and that means everyone coming together. We can’t do that if we leave the OIA to fight on their own – with fewer resources.”

Asics’ 2016 Earnings Stung By U.S. Weakness
Asics Corp. reported operating earnings in the year were down modestly primarily due to foreign exchange losses. A double-digit drop in the U.S. and the strong yen led to a decline in revenues.

Hibbett’s Q4 Earnings Miss Guidance
Hibbett Sports Inc. said it expects earnings to slump between 28 to 30 percent in the fourth quarter, well below guidance, as same-store sales slid 2.2 percent.
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Lacrosse Unlimited Appoints VP Of Merchandising
Sue Breslin Davidson’s most recent position was at Ralph Lauren, where she was the senior director, divisional merchandise manager.

Nike Takes A Stand For Equality
This campaign is supported by a new film – featuring LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas and Victor Cruz – that amplifies the voice of athletes, using the power of sport to create conversation, inspire people to act and press for lasting change in their communities.

Vasque Urges Discussion Around Outdoor Retailer Venue Exploration
Vasque announced its commitment to work in partnership with other outdoor brands, to support the Outdoor Industry Association’s goal to find a venue and city that reflects the values of the outdoor industry.

Performance Sports Group Reaches Settlement With Q30 Sports
Performance Sports Group Ltd. reached a settlement with Q30 Sports LLC to obtain the latter’s consent to the assignment of a license and related agreements to support its sale in bankruptcy proceedings.

Adidas Signs Lionel Messi To Lifetime Contract
Adidas signed Lionel Messi to a lifetime contract, according to Cope. The signing was confirmed by Messi via a Facebook post.

Reebok Releases ‘Nevertheless She Persisted’ T-Shirt
Reebok released a t-shirt in honor of Sen. Elizabeth Warren, who last week was silenced on the Senate floor when she read from a letter Coretta Scott King wrote in 1986.

Peloton Appoints Former Barnes & Noble CEO As President
Peloton, a specialist in home cycling, appointed William Lynch, former CEO at Barnes & Noble, as president.

Under Armour Issues Second Statement On Trump Comments
In response to the growing controversy over CEO Kevin Plank’s positive comments on President Donald Trump on Tuesday on CNBC, Under Armour issued a second statement asserting the company’s culture “has always been about optimism, teamwork, and unity,” while going a further step by stating the company is against the travel ban.

Misty Copeland And Dwayne “The Rock” Johnson Address Under Armour Trump Controversy
World-class ballerina Misty Copeland and actor Dwayne “The Rock” Johnson took to social media to oppose flattering comments made by the company’s founder and CEO about President Donald Trump.

Amer Sports’s Q4 Earnings Slide
Results were impacted by sports instruments product launches that were postponed to 2017 due to technical issues, as well as a delayed impact from some fitness product launches.