SGB Update Sports & Fitness
Giordana Seals Clothing Partnership With Orica-BikeExchange
Giordana Cycling Apparel signed Orica-BikeExchange to a multi-year agreement to wear Giordana technical apparel.
Adidas Extends Partnership With Kris Bryant
The 2016 National League MVP will continue to play a leading role in brand marketing campaigns and collaborations on future baseball cleats and accessories.
Academy Sports Signs Advertising Agency
Academy Sports selected Foote, Cone & Belding (FCB) as its agency of record to support its ongoing shift from a regional to national chain.
Michael Jordan Wins Rights To His Chinese Name In Trademark Battle
The Chinese firm had shown “malicious intent” by registering trademarks for Jordan’s Chinese name, the judgement said.
K-Swiss Appoints Global Director Of Tennis
Mike Miringoff joins K-Swiss from Wilson, having spent the past five years living in Shanghai, China as Wilson’s Asia Pacific region commercial manager.
New Defense Bill Mandates U.S.-Made Athletic Shoes For Soldiers
Both New Balance and Wolverine Worldwide, the parent of Saucony, hailed the passage of a defense bill that includes a provision requiring the Department of Defense to provide military recruits with American-made shoes.
Fleet Feet Sports Opens Franchise In South Carolina
Paul and Cathy Rogers will open a new Fleet Feet Sports location in Myrtle Beach, SC on December 8.
Georgetown Students Protesting Nike
Students at Georgetown University demanded that the school’s President John DeGioia cut ties with sportswear company Nike, according to a report from the Guardian on the morning of December 8.
Nike Renews French Football Federation Deal Through 2026
Nike will continue to be the equipment supplier of the French national teams and for the first time, French amateur football will be part of the partnership.
Boa Inc. Hires Global Sales And Marketing Manager
Jeff Fleming, previously a regional sales manager for cycling accessory brand Serfas, will be tasked with bringing greater distribution and overall brand presence to the running market.
The Running Event 2016 Charts Increased Attendees, Decreased Exhibitors
Total attendance in 2016 was 2,540 industry professionals, versus 2,705 in 2015.
Polartec Teams With Boathouse Sports
The collection, Polartec x Boathouse Sports will combine the Made In America power of Boathouse with the Power Stretch fabric of Polartec.
Reebok Ambassador Gigi Hadid Hosts #PerfectNever Event
The female empowerment event consisted of a series of activities including a workout class, a panel discussion with female trailblazers and an artistic installation.
Fitness Trend: Uber For Personal Training?
The app, V-Training, allows prospective fitness clients to choose the right trainer for them wherever they may be, either online or in various locations across the U.S.
CCM Hockey To Reward Individuals For Giving Back Via CCM Assists
Between December 1 and December 31, 2016, CCM Assists will encourage players to volunteer and do good deeds in their communities.
