SGB Update Sports & Fitness
Study Shows Slight Increase In Activity Levels Among Americans
“This year’s PAC Report tells two stories, said Tom Cove, Sports & Fitness Industry Association president and CEO. “In a positive sign, more Americans were healthy to an active level and even moderate activity levels increased. On the other hand, the number of inactive Americans remains dangerously and unacceptably high.”
Bahamas Development Corp. Acquires Incite Brands
Bahamas Development Corporation (BDCI) has acquired the apparel manufacturing assets of Incite Brands LLC, known for Incite Performance Wear. BDCI also recently acquired Native Outfitters Performance Apparel Company.
Rox Volleyball Partners With Olympians
Rox Volleyball, the Florida-based volleyball apparel line, signed Olympians and Florida natives, Phil Dalhausser and Nick Lucena, to be brand ambassadors.
TRX Awarded $6.8 Million In Patent Infringement Case
The jury found WOSS Enterprises to have willfully infringed TRX’s U.S. Patent No. 7,044,896 through the sale of six of its products, and to have engaged in willful trademark infringement of TRX’s trademark, “Suspension Training.”
Puma Partners With Cramer On Shoe Packaging
Said Kellie Ambrose, marketing manager at Puma, “Through our partnership with Cramer, we invented an exclusive packaging that doubled as an exclusive brand experience.”
PAC Study Shows Slight Increase In Activity Levels
According to The 2017 Physical Activity Council (PAC) Participation Report, several activities saw moderate increase including outdoor, team, and fitness categories. These gains, especially among those who participate three times a week or more, contributed to the 0.2 percent decline in inactivity among Americans ages 6 and older.
Spalding Extends NCAA Partnership
The agreement makes the basketball equipment provider the official supplier of backstop, backboard and goal equipment for both the Division I Men’s and Women’s Basketball Championships through August 2021.
Electric Signs Surfer Noah Beschen
The San Clemente, CA-based eyewear company formed a partnership with the surfer from the North Shore of Oahu.
CCM Hockey Donates To Brooklyn Youth
CCM Hockey donated more than $30,000 worth of hockey equipment to Madison Square Boys & Girls Club in Brooklyn, N.Y., with the help of New York Islanders Legend Pat LaFontaine and Brooklyn Sports & Entertainment.
Reebok Signs China’s Hottest Grandpa
Wang Deshun, nicknamed “China’s Hottest Grandpa,” has become the latest face of Reebok’s “Be More Human” campaign.
Lululemon’s Q4 Exceeds Revenue Guidance
Lululemon Athletica Inc. reported earnings rose 15.9 percent on a 12 percent revenue gain. Results topped its guidance for sales updated on January 9 while landing in line with earnings guidance.
RYU Apparel Announces Creation Of Advisory Board
RYU Apparel Inc. announced the creation of an Advisory Board, the grant of stock options and shares for services.
Topgolf Adds Former Starbucks COO To Board
Troy Alstead spent 24 years with Starbucks Corporation, where he most recently served as the chief operating officer and led the global operations of the business and its family of brands.
Asics Opening Boston Design Hub
The move punctuates the brand’s overall growth strategy, adds to the brand’s presence in Boston to its already existing global digital hub that opened in Spring 2016 and grows its U.S. presence on both coasts: Irvine, CA and Boston, MA.
Puma Offers Leggings Discounts Following United Airlines Controversy
“We fly in our leggings,” the brand tweeted on Tuesday. “Bring your United ticket to any US PUMA store for 20 percent off leggings. Now until April 9. Stay Fly.”
