SGB Update Sports & Fitness

Fanatics To Acquire Majestic Athletic

VF Corp. said it entered into a definitive agreement to sell its Licensed Sports Group (LSG) business, including the Majestic Athletic brand, to Fanatics Inc.

NHL Players To Skip 2018 Olympics

The National Hockey League announced that it would not be sending players to compete in the 2018 Winter Olympics in Pyeongchang, South Korea.

Authentic Brands Partners With Greg Norman

Authentic Brands Group reached an agreement to take over the consumer products division of The Greg Norman Company, formerly known as Great White Shark Enterprises. The deal covers the legendary golfer’s future licensing rights and endorsement income, according to a report from ESPN. Authentic Brands will oversee a wide range of categories beyond apparel and accessories, including […]

Puma Sues Forever 21 Over Rihanna Shoes

Forever 21’s whole “business model is based on trading off of the established goodwill of reputable, name-brand companies such as Puma,” Puma said in court documents.

Tracksmith To Open First Retail Store

The independent running brand will open its first permanent retail space, the Trackhouse, at 285 Newbury Street in Boston on April 13.

San Francisco Tops Best Running Cities

San Francisco ranked as the top running city in Runners World’s “America’s 50 Best Running Cities.” Rounding out the top five were Seattle, Boston, San Diego and Washington, D.C.

Nike To Sponsor Tottenham Hotspur

Nike will replace Under Armour as the kit supplier to Tottenham Hotspur beginning in the 2017/18 season, according to reports.