SGB Update Sports & Fitness
Gym Source Shares Journey Of Boston Marathon Survivor
Gym Source on its blog shared its experience of working with Boston Marathon bombing survivor and double amputee Celeste Corcoran.
Timex Re-signs Jared Ward As Brand Ambassador
Timex has re-signed Olympic marathoner Jared Ward as a brand ambassador for its Ironman sports watches.
Under Armour Adds Board Member
Jerri DeVard most recently served as chief marketing officer of The ADT Corporation, a leading provider of home and business security services.
Foot Locker Celebrates Global Sneaker Culture Around The World
Foot Locker is celebrating sneaker culture around the world this week by sending three lucky Foot Locker customers on intercontinental “Pick Up Trips.”
SFIA Selects Judges for Second Annual ‘Start-Up Challenge’
Gene McCarthy, Jim Weber, Bob Puccini, Mike Zlaket, Jason LaRose and Tony Armand are among the judges for SFIA’s second-annual ‘Start-Up Challenge’ panel.
Boathouse Partners With Inside Lacrosse
Boathouse Sports and Inside Lacrosse magazine are partnering to give the lacrosse world’s biggest stars the opportunity to raise awareness and generate funds for their favorite charities.
Sole Appoints Director Of U.S. Sales
Sole, the Canadian footbed company, has officially appointed Zachary Osness as its new director of U.S. sales
Laser Tag Fitness Debuts In Los Angeles
Lazrfit combines laser tag and high intensity interval training (HIIT) to challenge multiple fitness levels, claiming to burn more than 200 calories in 12 minutes.
Kobe Bryant And Nike Inspire Kids In Los Angeles To Get Moving
“The Mamba League is a fun league for kids to learn the game, have fun and understand the connection that the game has with life in general — hopefully learning some of the work ethic it takes to become a better basketball player and convert that into a being better son, a better daughter and a better student,” said Bryant.
Evelo Opens First Electric Bike Showroom In Seattle
The electric bike company opened its first showroom, located in Seattle.
Under Armour To Sponsor University Of New Orleans
Under Armour will provide on-field and training gear for the student-athletes who compete for New Orleans’ 14 NCAA Division I programs.
HanesBrands Sees Q1 Earnings At Upper End Of Guidance
Adjusted earnings are expected to arrive in the range of 28 cents to 29 cents versus guidance of 27 cents to 29 cents. The parent of Champion and Gear For Sports also said its CFO plans to retire.
Bionic Gloves Launches Beast Mode Football Gloves
Bionic Gloves has extended its partnership with Marshawn Lynch, the former running back for the Seattle Seahawks, with the introduction of Beast Mode Football Gloves.
Lids Launches New Mobile App
The Lids Access Pass app’s users can easily leverage the app to track points and rewards, engage with the Lids social channels, and receive exclusive in-app offer.
Finish Line Revamps Winner’s Circle Loyalty App
The app now includes a curated “inspiration” feed, tailored product recommendations, access to upcoming product releases and seamless in-app shopping and checkout.
