SGB Update Sports & Fitness

Mizuno Partners With LakePoint Sporting Community
Located in Emerson, GA, LakePoint is a sports tournament destination featuring athletic facilities, retail, entertainment and hotels.

Saucony Launches Run Your World Global Campaign
Saucony has launched a new global brand platform entitled “Run Your World,” which invites runners “to be the hero of their own journey.”
WISE Adds Chapters In Utah, Las Vegas And Greater Raleigh
Local chapters provide programming and networking opportunities in their region while offering national resources including the WISE Within Mentor Program and Speed Mentoring Roundtables.

Flight Club, Brooklyn Vintage Club Create NBA Time Machine
The two joined forces to pay homage to the 2017 NBA Finals matchup between the Cleveland Cavaliers and Golden State Warriors by returning to 1994 to the matchup between the Houston Rockets and New York Knicks.
NSGA Appoints Bezanson And Miller To Board
The National Sporting Goods Association Board appointed Kevin Bezanson of Cleve’s Source for Sports and Greg Miller of Universal Athletic to its board of directors.

Fanatics Signs Auston Matthews To Memorabilia Deal
Fanatics formed an exclusive collectibles and memorabilia partnership with NHL rookie star and Toronto Maple Leafs center Auston Matthews.

Under Armour’s Kevin Plank Addresses Pending Paris Climate Accord Exit
In a statement, Under Armour CEO Kevin Plank said the company is “disappointed” by the Trump administration’s decision to withdraw from the Paris Climate Agreement “as climate change continues to threaten our planet, our cities and our economies.”
Nike Speaks Out Against Paris Climate Accord Withdrawal
Nike issued a formal statement opposing the President Donald Trump’s intention to withdraw the United States from the Paris Climate Accord.
Under Armour And Sport Chek Launch Search For 2018 Canadian Youth Ambassadors
The 2nd annual Team UA NEXT Canada Powered by Sport Chek campaign kicked off to find the NEXT generation of Under Armour athletes. Seven to 12-year-old hard-working athletes are eligible.

Bauer Gets New CEO
Peak Achievement Athletics Inc., the successor company to Performance Sports Group, appointed Edward G. Kinnaly as the CEO of the Bauer, Cascade and Maverik businesses, effective June 1. The new owners of Peak Achievement Athletics are searching for a separate CEO to manage the Easton business.

OIA Criticizes Exit From Paris Climate Agreement
In response to the withdrawal from the Paris Climate Agreement, Amy Roberts, executive director at Outdoor Industry Association (OIA), in a letter stated that President Trump “has abandoned the United States’ leadership on this critical issue and has ignored the voice of individuals and businesses across the country, including many in the outdoor industry.”
SFIA Partners with RISE Talent For Recruitment
To address the need for more focused recruitment and provide added value to member companies, the Sports & Fitness Industry Association (SFIA), announced a new partnership with RISE Talent Acquisition.
Finish Line Youth Foundation Donates $409,750 In Q1
The Finish Line Youth Foundation announced its award of $159,750 in grants and $250,000 in donations for Special Olympics in the first quarter of 2017. The 22 grants to youth organizations in 13 states support healthy lifestyles and youth development. The Foundation’s financial commitment to Special Olympics supports fitness initiatives that focus on helping athletes […]

Lululemon Takes Charge To Restructure Ivivva
Lululemon Athletica Inc. reported first-quarter results that exceeded Wall Street targets but also announced it would take a charge to close the majority of its Ivivva girls locations.

Product Drops Available This Week
SGB has highlighted just a few of the many product drops becoming available this week.