SGB Update Sports & Fitness

Beeline Bikes Partners With Amazon

Any Amazon customer who purchases a bicycle of $500 or more has the option to enlist Beeline Bikes’ assembly services at no extra cost.

Basketball Gym Offers Officiated Pickup Games

All games are timed, scored, and officiated by trained referees. The staff handles the organization, and members can drop into the rotation of 10-minute games that run back to back.

Skechers Performance Extends Partnership With LA Marathon

“We are proud to remain the title sponsor of the Los Angeles Marathon, especially since it is our local race and held in this incredible city, where we started Skechers back in 1992,” said Michael Greenberg, president, Skechers USA Inc.

Nearly Half Of Today’s High School Athletes Specialize In One Sport

A new study presented at the 2017 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS), found that 45 percent of high school athletes specialize in just one sport, two years earlier than current collegiate and professional athletes say they did.

TIA To Present Tennis Industry Innovation Challenge

During the 60-minute Innovation Challenge competition, six companies will present their innovative tennis product or service to a panel of judges and an audience of tennis industry leaders and facility owners and managers.

Puma Signs South African Soccer Phenom

Puma signed Percy Tau, the South African professional footballer who plays as a midfielder for Mamelodi Sundowns in the Premier Soccer League, to an endorsement deal. The 22-year-old will be playing playing on Puma’s evoSpeed SL line of boots. “I was attracted to the PUMA brand when they were awarded the sponsorship for Sundowns. I […]

Powerade Names Damian Lillard Brand Ambassador

A new ad campaign featuring Lillard will begin airing during NCAA Division I men’s basketball tournament and will be supported by two digital ads, “Heart” and “Work.”

Skechers Performance LA Marathon Expands Activations

The 2017 Skechers Performance Los Angeles Marathon will add a number of innovative partnerships, charitable efforts and sponsorship activations for this year’s race, including a 13-person relay featuring the Los Angeles Chargers.

Hibbett Sport’s Q4 Earnings Drop 30 Percent

Jeff Rosenthal, president and chief executive officer, stated, “Results did not meet our expectations for the quarter, although we were pleased with continued strength in our footwear business.”