SGB Update Sports & Fitness

IHRSA Board Of Directors Names New Chair And Members
IHRSA elected Carrie Kepple, Alan Leach, Bryan O’Rourke and Brad Wilkins to the IHRSA Board of Directors — to be led by newly elected chair Derek Gallup.

Beeline Bikes Partners With Amazon
Any Amazon customer who purchases a bicycle of $500 or more has the option to enlist Beeline Bikes’ assembly services at no extra cost.

Basketball Gym Offers Officiated Pickup Games
All games are timed, scored, and officiated by trained referees. The staff handles the organization, and members can drop into the rotation of 10-minute games that run back to back.

Textile Exchange, NSF International To Create One Global Down Standard
The single down standard will combine and improve the attributes from each of the current standards, which will result in best practices that respect the treatment of birds throughout the down supply chain.
Bermuda Sands Hires Sales Representative
Shelia Bishop will be the first exclusive sales representative for the performance apparel manufacturer.

Skechers Performance Extends Partnership With LA Marathon
“We are proud to remain the title sponsor of the Los Angeles Marathon, especially since it is our local race and held in this incredible city, where we started Skechers back in 1992,” said Michael Greenberg, president, Skechers USA Inc.
Nearly Half Of Today’s High School Athletes Specialize In One Sport
A new study presented at the 2017 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS), found that 45 percent of high school athletes specialize in just one sport, two years earlier than current collegiate and professional athletes say they did.
TIA To Present Tennis Industry Innovation Challenge
During the 60-minute Innovation Challenge competition, six companies will present their innovative tennis product or service to a panel of judges and an audience of tennis industry leaders and facility owners and managers.
Puma Signs South African Soccer Phenom
Puma signed Percy Tau, the South African professional footballer who plays as a midfielder for Mamelodi Sundowns in the Premier Soccer League, to an endorsement deal. The 22-year-old will be playing playing on Puma’s evoSpeed SL line of boots. “I was attracted to the PUMA brand when they were awarded the sponsorship for Sundowns. I […]

Powerade Names Damian Lillard Brand Ambassador
A new ad campaign featuring Lillard will begin airing during NCAA Division I men’s basketball tournament and will be supported by two digital ads, “Heart” and “Work.”

Skechers Performance LA Marathon Expands Activations
The 2017 Skechers Performance Los Angeles Marathon will add a number of innovative partnerships, charitable efforts and sponsorship activations for this year’s race, including a 13-person relay featuring the Los Angeles Chargers.

Under Armour Appoints Chief Innovation Officer
Clay Dean joins Under Armour after more than 20 years of success at General Motors (GM), most recently leading GM’s Global Advanced Design organization.

Rawlings To Sponsor World Baseball Classic
Rawlings Sporting Goods Company Inc., a subsidiary of Newell Brands, signed on as sponsor and supporter of the World Baseball Classic (WBC).

Buff Diversifies Run And Outdoor Accessories
The performance headwear brand launched new UV Arm Sleeves and a lightweight UV Cap to bring its run and outdoor accessories to a broader market.

Hibbett Sport’s Q4 Earnings Drop 30 Percent
Jeff Rosenthal, president and chief executive officer, stated, “Results did not meet our expectations for the quarter, although we were pleased with continued strength in our footwear business.”