SGB Update Sports & Fitness
Boa Technology Launches Ambassador Program
Boa Technology, creators of the Boa System, announced a new ambassador program that showcases the diversity of Boa through dedicated athletes that have overcome medical barriers to pursue their life-long passions.
TYR Sport Signs Leah Smith
TYR Sport, the manufacturer of competitive swim and triathlon gear, announced the signing of 2x Olympic medalist Leah Smith to its roster of sponsored athletes.
Vicis Secures $10 Million In New Funding
Vicis Inc., which is planning to bring its ZERO1 football helmet to NCAA and NFL fields this fall, raised an additional $10 million.
VF Corp. Supports Social Responsibility And Sustainability
VF Corp. said that in 2016, 1,600 EMEA employees from VF’s corporate headquarters and its brands volunteered more than 15,000 hours in their local communities.
SFIA Selects Start-Up Challenge Finalists
The winner will receive a spotlight in the SFIA Insider Blog, National Media Coverage and a commemorative plaque.
Dick’s Sporting Goods Names New Chief Marketing Officer
Scott Hudler joins Dick’s from an 11-year career with Dunkin’ Brands, where he most recently served as senior vice president, chief digital officer.
Buff Welcomes New Marketing Manager To USA Team
Kevin Walker joins the Buff team after a four-year tenure at Marmot, where he most recently oversaw development of brand content as brand activation manager.
Athletic Propulsion Labs Garners Social Media Exposure
Social media taste-makers like Kourtney Kardashian, Helen Owen and Tone It Up founders Karena Dawn and Katrina Scott have all featured the shoes on their feeds.
Under Armour Working On Long-Term Extension With Aaron Judge
Under Armour signed the Yankees star rookie while he was in the minor leagues.
Hydro Flask Drives Helen of Troy Q1 Gains
Helen of Troy Ltd. reported sales rose 3.4 percent in its first quarter. The gains were led by 16.3 percent gain its its Housewares segment, including growth in both Hydro Flask and OXO.
Amazon Prime Day Offering Big Active Lifestyle Savings
The deals include 30 percent off select Under Armour training gear and Adidas apparel, as well as up to to 50 percent savings on select Callaway Golf products.
Angel Martinez To Join Korn Ferry’s Board Of Directors
Korn Ferry announced that Angel Martinez, the former CEO of Deckers Outdoor Corp., has been elected to serve on the company’s board of directors.
Nevco Sports Secures Investment
Nevco Sports, a leading manufacturer of customized sports scoreboards, integrated LED video boards, electronic display signs, sound systems, and related accessories, has secured an investment from Dominus Capital.
Zamst Renews Partnership With Von Miller
Zamst, a provider of sports injury prevention and protective equipment, renewed its partnership with Denver star linebacker Von Miller.
Lids Ending Chicago Cubs Deal
Lids Sports Group is not renewing its license agreement with the Chicago Cubs to operate Cubs Clubhouse stores.
