SGB Update Sports & Fitness

Nike Signs Mega-Deal With Odell Beckham Jr.

Nike Inc. reportedly agreed to pay the New York Giants wide receiver $29 million over the next five years in what’s believed to be the largest footwear deal with an NFL player. A bidding war with Adidas boosted the deal’s price.

Gym Source Names Director Of Commercial Sales

Dean Bowrosen will work closely with Bill Kemnitzer, Gym Source’s VP of commercial sales, to increase sales to fitness clubs, hotels, multi-housing and other commercial facilities.

Strava Reaches One Billion Shared Activities

“We’re excited to celebrate this milestone in our community’s growth in recognition of the inspiration that these one billion activities have created for Strava athletes around the world,” said incoming Strava CEO James Quarles.

Puma Partners With Right To Play

As part of this cooperation, Puma has donated 9,000 footballs for Right To Play programs in nine countries including Ghana, Pakistan and Thailand.

361 Degrees USA Growing Momentum In Q1

The U.S. arm of the publicly-traded Chinese footwear and apparel giant said it plans to increase its marketing spend by 50 percent in 2017 with a focus on both trade and consumer media.

Darn Tough Vermont Debuts Pro Ambassador Program

Joining Team DTV are Allie Rood, Brooke Froelich, Coree Woltering, Eric Sensemen, Fawn Dorr, Jeremy Wolf, Josh Ferenc, Megan McJames, Neely Fortune, Noah Tautfest, Ralph Kucharek, Sasha Yakovleff, Stevie Anna, Vasu Sojitra and Zeb Blais.

Lacoste Teams Up With Novak Djokovic

For Djokovic, the brand has developed an eponymous clothing line specially designed to kit out the champion during the Grand Slam tournaments as well as dress him for other tournaments throughout the season.

Schutt Sports Files Patent Lawsuit Against Riddell

The Schutt complaint identifies Riddell’s SpeedFlex, Revolution Speed, Revolution Speed Classic, 360, Revolution IQ, Foundation, Revolution Edge, Revolution Attack, Revolution Attack-I, Attack, Victor-I and Victor helmet models as infringing Schutt’s patents.

Foot Locker’s Q1 Misses Street Targets

Said Lauren Peters, EVP and CFO, “Even with first quarter sales that ran below expectations, we believe our inventory is still well positioned to drive improved top line results over the balance of the year. At the same time, we are aggressively reviewing and implementing opportunities to lower expenses as we work to achieve a mid-single digit EPS increase for the full year.”

SIA Agrees To Sell Snow Show To Emerald Expositions

Emerald Expositions, the parent of Outdoor Retailer, Surf Expo and Interbike, has reached an agreement to acquire the Snow Show from SIA. The merger is positioned to lead to a combined winter trade show.

Hibbett Sports Re-Elects Two Board Members

Hibbett Sports Inc. re-elected two directors to three-year terms that expire with the 2020 annual meeting. They include Anthony F. Crudele and Ralph T. Parks.