SGB Update Sports & Fitness
Fleet Feet Opening New Location In Missouri
Fleet Feet Sports announced the opening of the brand’s newest franchise location in Columbia, MO.
Adidas Launches ‘Create Positivity’ Campaign
The campaign features creators at all levels of sport including professionals like: Dak Prescott, DeAndre Hopkins, Kris Bryant, Carlos Correa, Candace Parker, Joel Embiid and Robbie Rogers.
Sports Direct Adds Former Nike Executive David Daly To Board
David Daly was formerly senior director for Nike’s Club & Federation Business based in Amsterdam.
Dick’s Sports Matter Initiative Wins ESPN Corporate Community Impact Award
Dick’s Sporting Goods and The Dick’s Sporting Goods Foundation, which supports Dick’s charitable and philanthropic activities, were honored last night at ESPN’s third annual Sports Humanitarian of the Year Awards ceremony in Los Angeles.
Pedego Electric Bikes Store Opens 100th Location
The world’s 100th Pedego Electric Bikes store opened in Simsbury, CT.
NFHS Sets Rule Changes for Track & Field And Softball
Two important baseball equipment rule changes regarding baseballs and chest protectors were announced by the National Federation of State High School Associations (NFHS).
Runner’s Hub To Become Fleet Feet Sports
Fleet Feet Sports announced that The Runner’s Hub in Clarksville, TN will become a Fleet Feet Sports franchise location effective immediately.
Boa Technology Launches Ambassador Program
Boa Technology, creators of the Boa System, announced a new ambassador program that showcases the diversity of Boa through dedicated athletes that have overcome medical barriers to pursue their life-long passions.
TYR Sport Signs Leah Smith
TYR Sport, the manufacturer of competitive swim and triathlon gear, announced the signing of 2x Olympic medalist Leah Smith to its roster of sponsored athletes.
Vicis Secures $10 Million In New Funding
Vicis Inc., which is planning to bring its ZERO1 football helmet to NCAA and NFL fields this fall, raised an additional $10 million.
VF Corp. Supports Social Responsibility And Sustainability
VF Corp. said that in 2016, 1,600 EMEA employees from VF’s corporate headquarters and its brands volunteered more than 15,000 hours in their local communities.
SFIA Selects Start-Up Challenge Finalists
The winner will receive a spotlight in the SFIA Insider Blog, National Media Coverage and a commemorative plaque.
Dick’s Sporting Goods Names New Chief Marketing Officer
Scott Hudler joins Dick’s from an 11-year career with Dunkin’ Brands, where he most recently served as senior vice president, chief digital officer.
Buff Welcomes New Marketing Manager To USA Team
Kevin Walker joins the Buff team after a four-year tenure at Marmot, where he most recently oversaw development of brand content as brand activation manager.
Athletic Propulsion Labs Garners Social Media Exposure
Social media taste-makers like Kourtney Kardashian, Helen Owen and Tone It Up founders Karena Dawn and Katrina Scott have all featured the shoes on their feeds.
