SGB Update Sports & Fitness
New Era Unveils MLB Training Caps
New Era unveiled the new PROLIGHT 59FIFTY, a fitted cap that will be worn by all Major League Baseball players in Spring Training games and during batting practice prior to regular-season games throughout 2018.
Sparx Hockey Expands Executive Leadership Team
Sparx Hockey, the maker of the Sparx Skate Sharpener, appointed Steve Jones as the company’s vice president of marketing and customer acquisition, and Mike Carpenter as vice president of finance and administration.
Adidas Inks Seven-Year University Of North Dakota Deal
The University of North Dakota and Adidas announced a new multi-year partnership in which the Portland, OR, based company will be the official athletic footwear, apparel and accessory brand of the Fighting Hawks through the 2024-25 season.
VICIS Announces Online Availability Of ZERO1
VICIS Inc. announced the launch of its online marketplace and broad commercial availability of the ZERO1, its advanced football helmet.
Under Armour Partners To Support Sleepwear Opportunity
Redwave Global, a Pittsburgh-based science technology company, announced its partnership with Under Armour, Inc. to provide restorative apparel to consumers nationwide.
Under Armour Footwear Chief To Depart
Peter Ruppe, SVP of footwear at Under Armour, is leaving the company, according to a report in the Wall Street Journal.
Epoch Lacrosse Launches Blog For Women Lacrosse Players
Epoch Lacrosse is launched Epoch Women, a blog and platform dedicated to engaging and encouraging members of the lacrosse community to connect, share inspiring stories and tips.
Academy Sports To Sponsor Texas Bowl
Academy Sports + Outdoors has signed a three-year deal to become the title sponsor the Texas Bowl, a collegiate postseason showdown between teams from the Big 12 and the Southeastern conferences.
Kids’ Smartwatches Banned In Germany Over Spying Concerns
A German regulator has banned the sale of smartwatches aimed at children because they can be used as spying devices.
Runner’s Roost In Orchard Park Sold
Runner’s Roost, based in Orchard Park, NY, has been sold to longtime employee Michelle Fox.
Youth On Course Subsidizes Rounds of Golf For Juniors
Youth on Course – the non-profit providing young people with subsidized golf, college scholarships, caddie programs and paid internships – generated $115,485 last week during its annual online auction to support the nationally-expanding program to remove cost as a barrier to entry for potential lifetime golfers.
Nike Launches First Odell Beckham Jr. Lifestyle Shoe
Nike has released its first lifestyle sneaker with the Special Field Air Force-1 model inspired by the New York City taxi.
IOC Launches Olympic Brand Campaign ‘Become The Light’
The International Olympic Committee (IOC) launched a new integrated brand campaign, “Become The Light”, that aims to promote the Olympic values of excellence, friendship and respect.
Adidas ‘Would Have Problem’ If FIFA Broke Law
Adidas, a primary sponsor of FIFA, “would have a problem” with the global soccer body if it was found to have broken the law by a U.S. investigation into bribery, Kasper Rorsted, Adidas CEO, told the German newspaper, Bild am Sonntag
Brazil’s Centauro Files For IPO
Grupo SBF SA, owner of Brazilian sporting goods chain Centauro, has requested authorization from securities industry regulator CVM for an initial public offering.
