SGB Update Sports & Fitness
Adidas Signs P.K. Subban
Adidas announced a multiyear partnership with one of the National Hockey League’s top defenseman, 2-time NHL All-Star, 2013 Norris Trophy Winner and Olympic Gold Medalist, P.K. Subban of the Nashville Predators.
TRE 2017 Draws Record Retail Attendance
A total of 2,629 industry professionals attended the conference and trade show in Austin, TX, representing a 3.5 percent increase in total attendance over 2016.
Gatorade Names JT Daniels National Football Player Of The Year
Daniels has verbally committed to play football on scholarship at the University of Southern California in the fall of 2019.
NRF Urges House And Senate To Give Final Approval To Tax Reform
The National Retail Federation urged the House and Senate to approve a final version of tax reform legislation set for a vote today, saying the measure will boost the nation’s economy and make the United States more competitive in the global economy.
Fanatics Launches NBA Store Across Asia-Pacific
The National Basketball Association (NBA) and Fanatics announced a partnership to launch official online NBA stores across Asia-Pacific.
Adidas NEO Launches Interactive Campaign With Jackson Yi English
Adidas NEO officially announced Jackson Yi to be their new celebrity endorsement. Following the 27th November announcement that Jackson Yi will be brand’s first-ever International Youth Creative Ambassador, Adidas NEO launched three major online and offline interactive marketing activities, which each instantly became a sensation on social media.
BLDG Active Sponsors Pro Surfer Damien Hobgood
BLDG Active’s products feature all-natural technology that works to disinfect and promote healing of skin irritations and wounds.
Hydro Flask Expands Global Presence With Australian Distribution
Beginning in December 2017, Hydro Flask will launch into Australian retailers through a strategic partnership with Surf Composites.
Sports Zone Elite Files For Bankruptcy
The filing was blamed a sales slump during the 2008 recession, a failed expansion effort and challenges securing shipments from its largest supplier, Nike.
Umbro Signs Jamaica Football Federation
Umbro signed a four-year partnership with the Jamaica Football Federation (JFF).
CCM Hockey Donates Equipment To Detroit Youth Hockey Team
CCM Hockey surprised players from Detroit Ice Dreams Youth Hockey Association (DIDYHA) with new hockey equipment as part of its CCM Assists holiday initiative.
Adidas Confirms Fitness Wearables Exit
Adidas provided further clarity into its move to consolidate its digital strategy that led to the closure of its Digital Sports business unit. The business unit was responsible for development of its fitness watches, sensor-enabled footwear, and other wearable devices.
Nike Extends Deal With Sport Club Corinthians Paulista
Nike renewed and extended its sponsorship of Brazil’s soccer club, Sport Club Corinthians Paulista, until 2029.
Study: Most Owners Of Fitness Wearables Continue To Use Them Daily
Forty percent of Americans, ages 18 or older, have used a wearable device for tracking their health, exercise activity or sports performance, and among those who now own a so-called “wearable,” more than half (51 percent) say they use it at least once daily and 70 percent say they use it daily or weekly, according to new national study.
Overload Golf Appoints Manager Of BAR Fund
Overload Golf has appointed Ken Kamada, a seasoned operating executive of several venture-backed startups and investors, to join Overload Golf to manage its BAR Fund, which invests in golf businesses and related technologies.
