SGB Update Sports & Fitness

Adobe: Online Holiday Vault Nearly 15 Percent, Boosted By Mobile
A whopping $35.9 billion was spent via mobile devices, which accounts for a record-setting 33.1 percent of online holiday revenue coming from smartphones or tablets. Mobile also accounted for 52 percent of traffic to retail websites during the holidays.
Bridgestone Golf Experiences Record Growth in 2017
Bridgestone Golf, the maker of premium golf balls, clubs and accessories, said that in 2017 it set records in total sales, advertising reach and number of golf ball units shipped in a calendar year.
SSI Data Expands Retail POS Reporting Capabilities with Addition of Retail Pro 9 Connection Tool
SSI Data announced a new connection and reporting tool for retailers using the Retail Pro 9 point-of-sale software system. The tool is the latest addition to an ongoing initiative to improve and simplify POS data reporting for partner retailers.

Mission Unveils First Yoga Accessory Collection
Mission, the performance accessories brand with a focus on temperature controlling technologies, announced a new line of accessories inspired and designed for yoga, Pilates and barre enthusiasts.
SidelineSwap to Award $3K in Scholarship Funds To Student Athletes
SidelineSwap, an online marketplace for buying and selling sports gear, announced its second annual Gear For a Year Scholarships, offering six $500 scholarships to student athletes to purchase gear for their upcoming season.
Sparta Science Raises $7 Million Series A Investment
Sparta Science, a Silicon Valley company that applies data and technology to the pursuit of human resilience, announced a $7 million series A investment round, led by Playground Global.

Jaybird To Power USA Nordic Ski Teams
Sports audio and technology pioneer, Jaybird announced a partnership with USA Nordic, the national leadership organization of ski jumping and Nordic combined in the United States.
ProBar Teams With Top Golf Trainer Trevor Anderson
ProBar Mobility, the premier bar-based mobility system, has partnered with renowned performance educator, Trevor Anderson and Better Every Day to help educate trainers and professional athletes on the benefits of increased mobility and how better movement patterns can lead to enhanced performance and help prevent injury.
OIA Partners Announces Class Three of Skip Yowell Future Leadership Academy
The Outdoor Industry Association (OIA) announced the newest participants and mentors of the Skip Yowell Future Leadership Academy (SYFLA). In 2018, the academy is partnering with Jansport, whose sponsorship will help SYFLA grow.

Genesco Promotes Mimi Eckel Vaughn To COO
Genesco Inc. announced that Mimi Eckel Vaughn, currently the company’s senior vice president and chief financial officer, is to be named chief operating officer of the company once her successor as chief financial officer is appointed.
Blain’s Farm & Fleet Entering Michigan
The first two locations are planned to open in Jackson and Portage this fall.
BSN Sports Acquires Gulf Coast Athletic Supply In Texas
BSN Sports, a Varsity Brands company and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, announced it has acquired Gulf Coast Athletic Supply, Inc. (GCAS), based in Sugar Land, TX.
SXSW Announces Finalists For 2018 Accelerator Pitch Event
DashTag, KidzToPros, Nix, Tellyo and UPGRADED were the finalists in the Sports and Performance category for the 10th annual SXSW Accelerator Pitch Event.
Polarmax Introduces Eco-Friendly New Packaging
Citing the challenges around underwear packaging in terms of durability and recycling, Polarmax has introduced a new reusable fabric mesh bag.

Fanatics Opens Pick-Up Lockers At NBA Store
Fanatics has opened a self-serve, order pick-up locker at the flagship NBA Store in New York City. Based on initial program results, Fanatics will expand the automated buy online, pick-up in store (BOPIS) lockers to additional sites in 2018.