SGB Update Sports & Fitness
Lululemon’s CEO Resigns
Lululemon Athletica Inc. announced that Laurent Potdevin has resigned as CEO and as a member of the company’s Board of Directors, effective immediately. According to a statement, Lululemon said it “expects all employees to exemplify the highest levels of integrity and respect for one another, and Mr. Potdevin fell short of these standards of conduct.”
Skechers Puts Howie Long In The Super Bowl
Shot on an airplane, Howie Long’s Skechers Sport Wide Fit Super Bowl commercial spotlights the relaxed comfort of the brand.
ISPO Munich Attendance Estimated To Be Down Slightly
Highlights of the event included a strong response to the first ISPO Munich Sports Week, the return of Adidas to the fair for the first time since 2006, and Gertrude “Gert” Boyle being honored with the ISPO Cup.
Stars Lined Up For 2018 National Health Through Fitness Day
Herschel Walker, Natalie Coughlin, Pat LaFontaine, Sam Perkins and Steve Garvey are among a number of sports legends joining SFIA officials and industry leaders heading to Capitol Hill in early March for National Health Through Fitness Day.
Under Armour Launches HOVR Cushioning Platform
The UA HOVR midsole is made of a proprietary foam compound, made in partnership with the innovators at Dow Chemical, possessing a super-soft durometer with ample cushioning and shock absorption for every single foot strike.
Nike Rolls Out NikePlus Membership Benefits
Nike’s new partnerships with Apple Music, Headspace and ClassPass means NikePlus members will get access to music, guided meditation and fitness classes.
Poll: NFL’s Core Fans Losing Interest In NFL
A poll from the Wall Street Journal and NBC News found the number of adults who claim to follow the NFL closely has dropped 9 percent since 2014.
Xterra Fitness Partners With American Heart Association
Xterra Fitness has become a national supporter of the American Hearth Association’s Life Is Why We Give™ campaign.
Modell’s Signs Media Agency
“We’re very excited to team up with a new local partner in 2018,” added Tami Mohney, Modell’s SVP and chief marketing officer. “This relationship is going to help Modell’s not only reach new customers, but find new ways to reactivate existing ones.”
TYR Sport To Sponsor 2016 Ironman 70.3 World Champion
TYR Sport announced the addition of 2016 Ironman 70.3 World Champion Holly Lawrence to its growing roster of world-class athletes.
Softstar Develops Limited Edition Olympics Shoe
Softstar Shoes has recently released a Limited Edition Olympics shoe to bring out the inner champion in us all.
Johnson Outdoors Operating Profits Leap In Q1
Johnson Outdoors delivered significant improvement in operating profits in its first quarter ended December 29. Revenues grew 24 percent on strength in its Fishing and Diving segments.
GoPro’s Q4 Earnings Miss Street’s Targets
GoPro reported fourth-quarter results that came in well short of Wall Street’s consensus target.
Deckers Brands Q3 Profits Soar Past Guidance
Deckers Brands sharply increased its guidance for its fiscal year after results for the third-quarter ended December 31 handily topped guidance. Ugg’s sales in the quarter rose 4.3 percent, Hoka’s revenues jumped 65.7 percent and Teva’s sales grew 33.4 percent.
Schuylkill Valley Sports Sets Leadership Change Team & Group Sales
Schuylkill Valley Sports promoted Ryan Bohl to director of team & group sales.
