SGB Update Sports & Fitness
NBA Partners With Headspace
The NBA and Headspace will co-develop mental training content on the Headspace app this summer, specifically designed to better prepare athletes at all levels for competition.
Pace Academy To Wear Vicis ZERO1 Helmets In 2018 Football Season
Pace Academy in Redmond, WA announced that they will equip their Varsity and JV football programs with the Vicis ZERO1 helmet for the 2018 season.
IDC: Smartwatches Seeing Sustained Growth
Worldwide shipments of wearable devices is on track to grow 15.1 percent in 2018 and deliver a compound annual growth rate (CAGR) of 13.4 percent over the next five years, according to the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker.
Pentland Brands Acquires Endura
Endura, the cycling apparel brand and Movistar Team clothing partner, has been acquired by Pentland Brands.
Starboard Says Four Of Its Newell Board Nominees Pull Out
Four of activist hedge fund Starboard Value LP’s nominees to Newell Brands Inc’s board of directors withdrew their nominations, a day after the company maker gave billionaire investor Carl Icahn four board seats.
Athleta Earns B Corp Certification
Celebrating its 20th anniversary, Athleta announced it has earned B Corp Certification from the nonprofit B Lab, becoming one of the largest apparel companies in the world to certify as B Corp.
Puma to Re-Enter Basketball Category
Puma SE at its Capital Markets Day revealed intentions to re-enter the performance basketball category. The company also it expects currency-adjusted consolidated net sales to grow around 10 percent on average per year until 2022.
Fila Reunites With Tennis Legend Bjӧrn Borg As Brand Ambassador
Fila has partnered again with Hall of Famer and former world #1 player Bjӧrn Borg as a brand ambassador.
Technogym Connects More Than 150,000 People In 1,000 Locations Across 29 Countries
Technogym announced that more than 150,000 people globally are taking part in its Let’s Move for a Better World social campaign in the first week.
Champs Sports Opens New Flagship Store In NYC’s Times Square
Champs Sports, a division of Foot Locker Inc., celebrated the opening of its New York flagship location in Times Square.
Texas’ Largest Youth Football League Will Reduce Padded-Contact Practices To One Per Week
Texas Youth Football Association (TYFA) announced their new safety initiative aimed at reducing contact for their more than 10,000 youth football participants.
Nike Says Second Senior Executive Is Leaving Company
Nike on Friday said Jayme Martin, vice president and general manager of global categories for Nike, has been ousted from the company. His departure comes one day after Nike President Trevor Edwards resigned amid complaints about poor workplace conduct.
New Balance Awarded $17M contract For Military Footwear
New Balance was awarded a $17.3 million contract from the Department of Defense (DOD) to provide American-made New Balance athletic shoes to initial entry service members upon arrival at basic training.
Columbia Sportswear And Major League Soccer Announce New Relationship
Columbia Sportswear and Major League Soccer announced a new collaboration featuring co-branded outerwear and apparel for men, women and children.
Arnold Palmer Group Partners With Fanatics To EnhanceMerchandise Experience At Arnold Palmer Invitational
The Arnold Palmer Group announced it has entered into an agreement with Fanatics to manage the on-site and online merchandising operations for the Arnold Palmer Invitational.
