The Arnold Palmer Group announced it has entered into an agreement with Fanatics, a global leader for licensed sports merchandise, to manage the on-site and online merchandising operations for the Arnold Palmer Invitational presented by Mastercard, one of the premier PGA TOUR events, scheduled for March 15-18, 2018 at the Bay Hill Club & Lodge in Orlando, Florida. It will be the first time that Fanatics will manage the merchandise operations of a PGA TOUR event in the U.S. This partnership will meet the growing tournament demands, as well as expand the availability and distribution of various Arnold Palmer-branded products throughout the United States.
At the Arnold Palmer Invitational, Fanatics will provide an enhanced retail presence as well as operate a seamless omni-channel experience of shopping both on-site and online, giving fans the ability to purchase and pick up merchandise or ship to a preferred location.
“We are looking forward to Fanatics providing their expertise in expanding the retail operations at the Arnold Palmer Invitational,” said Marci Doyle, Arnold Palmer Invitational chief operating officer. “Working with Fanatics will also allow us to connect seamlessly with Arnold Palmer’s fan base on-site throughout the tournament and online, providing greater access to various Arnold Palmer-branded apparel as well as The Arnold Palmer Group’s other licensed partners.”
