SGB Update Sports & Fitness
Nike Extends NFL Deal
The National Football League and Nike announced an extension to their on-field rights partnership for another eight years. The new deal will take place when the current one expires in 2020 and will run through 2028.
Lululemon’s Q4 Earnings, Revenue Surpass Expectations
Lululemon Athletica Inc. reported earnings and revenue for the fourth quarter that easily surpassed Wall Street expectations and its revised guidance. The company’s reported adjusted diluted earnings per share were $1.33 while revenue was $928.8 million, above expectations of $1.27 and $912 million.
Adidas Signs Aaron Judge
Adidas announced a multiyear partnership with 2017 Major League Baseball (MLB) American League Rookie of the Year, outfielder Aaron Judge of the New York Yankees. Judge had been with Under Armour.
Injinji Grows Sales, Customer Service And Design Teams
Injinji, the maker of the Original Performance Toesock, announced the hiring and promotion of three new team members in its sales, customer service and design departments.
Yakima Expands Retail Training Program For 2018
The program includes both hands-on training at clinics and events across the country, and online training through the Yakima Garage and Brandlive.
Jordan Brand Adds Michael Thomas To Its Football Roster
Nike said Jordan Brand signed Michael Thomas, star wide receiver for the New Orleans Saints, as a brand ambassador.
Concourse Team Express Announces Partnership With U.S. Baseball Academy
Concourse Team Express LLC, a privately held, multi-platform outdoor recreation and sporting goods retailer, announced a partnership with the U.S. Baseball Academy, a nationwide network of baseball training camps.
Nike Again Ranks As Most Valuable Apparel Brand
Nike again led Brand Finance’s annual listing of the world’s most valuable apparel brands, although it lost some value since last year. Rounding out the top ten were H&M, Zara, Adidas, Hermes, Louis Vuitton, Cartier, Gucci, Uniqlo and Rolex.
The Conservation Alliance Contributes $800,000 In Grants To 21 Organizations
The Conservation Alliance sent grants totaling $800,000 to 21 organizations working to protect wild places throughout North America.
CCM Hockey Donates New Equipment To Special Needs Children
CCM Hockey donated new hockey equipment to Smart Light Sports in Woburn, MA, with the help of CCM ambassador and Boston Bruins defenseman Charlie McAvoy.
Nike Acquires Data Analytics Leader Zodiac
Nike Inc. announced it has acquired Zodiac Inc., a leading consumer data analytics firm based in New York City and Philadelphia, as it accelerates its Consumer Direct Offense strategy to serve consumers faster and more personally at scale.
Carhartt And ’47 Expand Headwear Collaboration To All MLB Teams
Carhartt announced the expansion of the headwear collaboration and Outwork x Outroot campaign in partnership with ’47 to all MLB teams.
TYR Sport Re-Signs Craig Alexander
TYR Sport announced the re-signing of 3X Ironman and 2X Ironman 70.3 World Champion Craig “Crowie” Alexander to its roster of sponsored athletes.
3N2 Signs Philadelphia Phillies’ Aaron Nola
Philadelphia Phillies’ pitcher Aaron Nola signed an endorsement deal with baseball apparel and footwear company 3N2.
Yue Yuen’s 2017 Earnings Dip
Yue Yuen Industrial (Holdings) Limited reported earnings in the year were slightly down despite a 7.6 percent gain in sales.
