SGB Update Sports & Fitness

The Running Event Sold To Diversified Communications

Diversified Communications, a leading exhibition and conferences company with media roots, announced that the company has purchased The Running Event and complementary digital magazine, Running Insight, from Formula 4 Media LLC.

Former Perry Ellis CEO Seeks To Overhaul Board

George Feldenkreis, former chief executive and founder of Perry Ellis International Inc. and the company’s biggest shareholder, has nominated four people to the apparel-maker’s board of directors just a few months after he offered to buy the entire company.

Oofos Renews Xterra America Tour Partnership

Xterra Global LLC, owners and producers of Xterra, announced Oofos will return for its second season as a participating partner of the Xterra America Tour with the launch of the “Oofos Great Descents Series” that highlights the benefits of recovery in an athlete’s journey.

Geaux Run Joins Fleet Feet

Fleet Feet announced that Geaux Run, located in Lafayette, LA., will partner with Fleet Feet as a franchise location.

Puma To Open New York Flagship On Fifth Avenue

Puma has signed a lease deal to open a flagship store on Manhattan’s Fifth Avenue shopping corridor. The three-level, 24,000-square-foot space is at 609 Fifth Ave. at 49th Street, opposite Saks Fifth Avenue.

Tegra Acquires Fjord

Tegra, a leading apparel manufacturing and supply chain provider, announced the acquisition of Fjord LLC, a leading manufacturer of on-field uniforms and gear for elite athletes.

TRX Partners With In-Shape Health Clubs

In-Shape Health Clubs, the California fitness club, announced a partnership with the maker of functional training equipment, TRX, on a custom-made education program.