SGB Update Sports & Fitness
ClassPass Announces Corporate Membership Program
ClassPass, the fitness membership service, announced the launch of a corporate membership program.
Fireman Capital Acquires Largest Anytime Fitness Franchisee
Fireman Capital Partners (FCP), a consumer-focused private equity firm, announced that the firm has acquired a majority interest in Bandon Holdings, the largest Anytime Fitness franchisee.
Former Academy Sports CEO To Head PetSmart
PetSmart Inc. announced the appointment of J.K. Symancyk, the former CEO of Academy Sports + Outdoors, as chief executive officer.

The Running Event Sold To Diversified Communications
Diversified Communications, a leading exhibition and conferences company with media roots, announced that the company has purchased The Running Event and complementary digital magazine, Running Insight, from Formula 4 Media LLC.

Former Perry Ellis CEO Seeks To Overhaul Board
George Feldenkreis, former chief executive and founder of Perry Ellis International Inc. and the company’s biggest shareholder, has nominated four people to the apparel-maker’s board of directors just a few months after he offered to buy the entire company.
Oofos Renews Xterra America Tour Partnership
Xterra Global LLC, owners and producers of Xterra, announced Oofos will return for its second season as a participating partner of the Xterra America Tour with the launch of the “Oofos Great Descents Series” that highlights the benefits of recovery in an athlete’s journey.
Fleet Feet Opening Tallahassee Location
Fleet Feet announced the acquisition of Capital City Runners, a former running retailer located in Tallahassee, FL out of bankruptcy.
Geaux Run Joins Fleet Feet
Fleet Feet announced that Geaux Run, located in Lafayette, LA., will partner with Fleet Feet as a franchise location.
Hockey Canada, Bauer Hockey Extend Equipment, Grow-The-Game Partnership
Hockey Canada and Bauer Hockey have extended their partnership through a new eight-year deal and a continued collaboration on opportunities to increase participation, welcome new players and engage existing players.
Adidas Partners With Leicester City
Leicester City Football Club of the Premier League announced a new multi-year partnership with Adidas.

Puma To Open New York Flagship On Fifth Avenue
Puma has signed a lease deal to open a flagship store on Manhattan’s Fifth Avenue shopping corridor. The three-level, 24,000-square-foot space is at 609 Fifth Ave. at 49th Street, opposite Saks Fifth Avenue.
Tegra Acquires Fjord
Tegra, a leading apparel manufacturing and supply chain provider, announced the acquisition of Fjord LLC, a leading manufacturer of on-field uniforms and gear for elite athletes.
TRX Partners With In-Shape Health Clubs
In-Shape Health Clubs, the California fitness club, announced a partnership with the maker of functional training equipment, TRX, on a custom-made education program.
Puma Officially Exits Kering
Kering said the company has completed the spinoff of Puma.
NSGA’s Sporting Goods Market Report Shows Retail Sales Reach $69.4 Billion
Consumer retail purchases of sporting goods equipment, athletic footwear and athletic apparel increased to $69.4 billion for the categories tracked by the National Sporting Goods Association (NSGA) in 2017, an increase of 1 percent versus 2016.