SGB Update Sports & Fitness
Puma Signs Michael Porter Jr. And Rudy Gay
Puma signed Michael Porter Jr., a projected top-ten pick in the 2018 NBA Draft, and Rudy Gay of the San Antonio Spurs.
Puma Signs Romelu Lukaku
Puma confirmed that Romelu Lukaku, international football star, has chosen to sign a long-term partnership with Puma Football.
Adidas Signs Mathew Barzal Of The New York Islanders.
Adidas announced a multiyear partnership with 2017-18 Calder Trophy (Rookie of the Year) finalist, Mathew Barzal of the New York Islanders.
Wieden+Kennedy Appoints New Global Brand Director For Nike
Wieden+Kennedy named Andre Gustavo as group brand director, responsible for leading the company’s Nike account globally.
Peloton Launches Peloton Digital
Peloton, the in-home cycling studio specialist, announced Peloton Digital, an expanded Peloton iOS app providing even more options for members to work out anytime, anywhere.
BSN Sports Partners with Stack Sports
BSN Sports and Stack Sports, formerly Blue Star Sports, have partnered to develop a digital platform that offers team sales integration across all facets of youth sports from ordering customized team apparel and athletic equipment to on-field participation.
New Era Premieres D’Angelo Russell NBA Draft Documentary
Timed to the NBA Draft, New Era Cap Co. presented “The Path to the Cap,” an exploration of NBA star and 2015 NBA Draft second overall pick D’Angelo Russell’s journey from neighborhood baller to NBA professional athlete.
Boston Celtics and New Balance Open “The Auerbach Center at New Balance World Headquarters”
Boston Celtics together with New Balance Athletics and NB Development opened the Auerbach Center at New Balance World Headquarters as the team’s official practice facility.
Nike Extends Deal With Memphis
The University of Memphis and Nike have agreed to a five-year extension valued at more than $2 million per year.
Adidas Signs Trae Young And Lonnie Walker IV
Adidas signed Trae Young and Lonnie Walker IV, both expected to be chosen in the first round in Thursday’s NBA Draft, to endorsement deals.
Lacoste Partners With IOC
Lacoste will launch an exclusive Olympic Heritage lifestyle apparel collection as part of a new partnership with the International Olympic Committee (IOC).
Fleet Feet Selects Fish Consulting For PR
Fleet Feet tapped Fish Consulting as the company’s public relations agency of record to lead the brand’s communications strategies.
SFIA Urges Trump Administration To Avoid Escalation Of “Trade War”
Following President Trump’s announcement of his intent to impose an additional $200 billion in tariffs on goods manufactured in China, Tom Cove, SFIA’s CEO and president, urged the two countries to return to negotiation table and said the “strain of explosive tariff threats back and forth strikes at the foundation of our economy.”
Varsity Brands To Be Acquired By Bain Capital
Varsity Brands, the parent of BSN Sports, Varsity Spirit and Herff Jones, announced the signing of a definitive agreement to be acquired by Bain Capital Private Equity, the private investment firm. Varsity Brands is being acquired from Charlesbank Capital Partners and funds managed and/or advised by Partners Group, which purchased the company in 2014.
Study Touts Social And Financial Benefits Of Regular Exercise
Aside from the more common goals that people try to achieve by working out, such as weight loss and building muscle, the findings from Freeletics, the fitness app, show fitness is key for general self-development and leading a goal-oriented life.
