SGB Update Sports & Fitness
Easton Diamond Sports Renews As An NFCA Official Sponsor
The National Fastpitch Coaches Association (NFCA) has announced that Easton Diamond Sports LLC will continue its relationship with the association. The longtime official sponsor renewed with the association, signing a multi-year deal and will continue as the title sponsor for the NFCA’s Scholar-Athlete, Top Academic Team and Assistant Coach of the Year awards.
PHIT America Launches ‘Pro-Physical Education’ Videos
PHIT America and Kuds in the Game have the right program for your school. It’s called AMPED—a new school-based running program designed to amplify education. AMPED encourages children to get active every day before school.
Hockey Canada, Fanatics Team Up On Fan Gear & Retail Partnership
Hockey Canada and Fanatics on Wednesday announced a long-term, multichannel agreement which aims to bring fans throughout Canada and beyond a significantly expanded retail experience.
Decathlon Named Official Partner Of 2019 Represent Running Race Series
Decathlon announced a partnership with Represent Running’s (RR) Bay Area race series to become the organization’s official retail and apparel sponsor and title sponsor of the ambassador team. RR’s schedule for 2019 includes five races.
Balega Presents Ubuntu Award To Dick Pond Athletics
Balega International, the performance sock brand for runners, presented its annual Ubuntu Award for community service to Carol Stream, IL-based Dick Pond Athletics.
Nike Partners With Canada Soccer
Canada Soccer announce that Nike will replace Umbro as the official footwear, apparel and equipment supplier for Canada Soccer and its Men’s and Women’s National Teams at every level starting in January 2019.
Next Level Apparel Expands To Germany And Europe
Next Level is expanding into Germany and Europe through an exclusive partnership with L-Shop-Team, a European textile wholesale distributor.
Former Nike Executive Joins WeAre8
WeAre8, a social platform that enables online influencers to monetize their social influence by sharing brand campaigns, appointed Danny Tawiah, former VP global digital brand innovation at Nike, as chief marketing officer.
Fitbit Software Update Adds Bevy Of Third-Party Apps
Fitbit is adding a wide range of third-party apps, including the popular Couch to 5K and Achu Health apps, as part of a 3.0 software update for its Versa, Ionic and Iconic-Adidas edition smartwatches. Apps for tracking skateboarding, skiing and snowboarding are also being added.
U.S. Polo Assn. Announces Apparel Sponsorship
USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the official apparel outfitter for the high-profile St. Regis World Snow Polo Championship.
Muscle Up Marketing Partners With ABC Financial
Muscle Up Marketing, a full-service marketing firm specializing in serving the health and fitness industry, announced its partnership with ABC Financial, the leading software and payment processing provider to the health and fitness industry.
DeAndre Ayton Partners With Shamrock Farms
Shamrock Farms, the maker of the line of Rockin’ Protein beverages, announced that professional basketball player, DeAndre Ayton joined the company as an ambassador.
Badger Sportswear Investigating Report Chinese Detainees Are Making Products
Shipments from a factory located at an internment camp in China’s Xinjiang region went to Badger Sportswear, based in Statesville, NC, according to a report from the Associated Press. On Sunday, John Anton, CEO Founder Sport Group, the parent of Badger Sportswear, told the AP that the company is investigating the shipments and will source product from other locations in the meantime.
Accell Group To Explore Sale Of U.S. Business
In an update on its recently sharpened ‘Lead Global, Win Local’-strategy, Accell Group said it determined that the U.S. business is a non-core asset and management will explore a sale of the unit. Accell’s cycling brands sold in the U.S. include Raleigh, Diamondback and Redline.
Sweden Selected To Host 2021 Special Olympics World Winter Games
Sweden has been granted the opportunity to host Special Olympics’ flagship sporting event, the World Winter Games in 2021.
