SGB Update Sports & Fitness
Foot Locker Makes Strategic Investment In Pensole Footwear Design Academy
Foot Locker, Inc. announced that it has made a $2 million strategic investment in Pensole Inc., which operates the Pensole Footwear Design Academy. The investment by Foot Locker, Inc. deepens Foot Locker’s longstanding partnership with Pensole and extends the companies’ relationship across all aspects of the design process.
New England Patriots Choose Ironturf For Empower Field House
GeoSurfaces North East announced that five-time Super Bowl champion the New England Patriots will now practice on Ironturf, at Empower Field House. Ironturf is manufactured in the United States by GreenFields USA. The just-completed field is approximately 80,000 square feet and is lined for both football and soccer, as Major League Soccer’s New England Revolution, will also practice on the field.
ECAC Hockey Announces Partnership With SquadLocker
ECAC Hockey announced Wednesday that it has agreed to a partnership with leading gear and apparel company, SquadLocker. The deal extends through the end of the 2018-19 season.
PHIT America Releases “Power of P.E.” Documentary
PHIT America has launched a 28-minute documentary, “Creating Healthier & Smarter Kids: The Power of P.E.,” detailing the negative side effects of physical inactivity. The video will be distributed to P.E. teachers and other school administrators to help highlight the importance of P.E. programs.
The Under Armour Association Adds Girls Basketball League Platform
The Under Armour Association (UAA) announced three newly formed grassroots platforms with UAA-Girls, UA Rise and UA Future, encompassing the entire spectrum of grassroots basketball from 17U to 10U for girls.
Running Awards & Apparel Merges With Racetrackers
Running Awards & Apparel has merged with with Racetrackers Enterprises, Inc. formerly of Spencer, IN. The two companies have supplied running events such as 5Ks, 10Ks and marathons among other races, across the U.S. with custom race apparel, race medals, technical running shirts, and more for over 35 years.
Shopko Files For Bankruptcy
Shopko, the operator of general merchandise stores based in Green Bay, WI, filed for Chapter 11 in the District of Nebraska. The company is pursuing restructuring as a result of “excess debt and ongoing competitive pressures.”
Puma Appoints Arne Freundt As Regional General Manager Europe And EEMEA
Puma has appointed Arne Freundt as regional general manager Europe and EEMEA with immediate effect. In this position, Freundt had been Puma’s global director retail & e-commerce.
TRX Completes Strategic Growth Recapitalization
Structured as a management buyout of previous investors by Equity38, the partnership was ideal for TRX in that it maintains the company’s existing infrastructure, led by founder/CEO and former Navy SEAL, Randy Hetrick; while also arming TRX with the capital and significant additional category expertise and resources from Equity38, to further develop the TRX brand.
TeamSnap Tapped By Adidas To Power UK Football Coaches
TeamSnap and Adidas have formed a new partnership that will give UK football coaches, teams, players and parents free access to TeamSnap – the integrated sports management platform.
Ping Signs Stewart Cink
Ping has signed Stewart Cink, the 2009 British Open Champion and six-time PGA Tour winner, to an endorsement deal.
UNC, Epoch Lacrosse Agree To Multi-Year Equipment Contract
The University of North Carolina and two-time NCAA champion head coach Jenny Levy have agreed to a multiyear contract with Epoch Lacrosse to be the exclusive supplier of hard goods such as stick heads, shafts, gloves and other select equipment to the Tar Heel women’s lacrosse program.
SportsEngine Expands Suite For Youth Sports Organizations
SportsEngine, Inc., an NBC Sports Group company, and the leading provider of sport relationship management technology, announces the launch of SportsEngine HQ, an expansion to the SportsEngine software platform which now provides free access to tech tools for youth sports organizations along with an enhanced experience and a suite of premium tools for club and league administrators.
New Presenters Added To PTR International Tennis Symposium
Professional Tennis Registry (PTR) announced several new presenters have been added to the already stellar line up at PTR International Tennis Symposium. The Symposium will be held February 12-15, on Hilton Head Island, SC.
Ironman Welcomes Santini As Official Cycling And Triathlon Apparel Partner
Ironman announced a multi-year global partnership with Santini, the maker of technical apparel products. As part of the agreement, Santini will become the exclusive cycling and triathlon apparel partner for all owned Ironman races across the world.
