ECAC Hockey announced Wednesday that it has agreed to a partnership with leading gear and apparel company, SquadLocker. The deal extends through the end of the 2018-19 season.

“We are thrilled to be partnering with SquadLocker to provide high-quality apparel in our online shop,” said ECAC Hockey Commissioner Steve Hagwell. “Their dedication to providing excellent customer service and streamlined purchasing/shipping will be a great step forward for our league and its fans.”

As part of the partnership, ECAC Hockey and SquadLocker have re-designed the league’s online store, where student-athletes, parents, and fans will have the opportunity to purchase league branded gear from some of the top sports brands. In addition, SquadLocker will also provide the Championship gift cards for both the ECAC Hockey men’s and women’s championships in 2019.

“We are proud to be part of such an outstanding organization and are thankful for the opportunity to be named ECAC Hockey exclusive online partner,” said Glenn Cook, national sales director for SquadLocker. “The SquadLocker agreement with ECAC Hockey aligns with SquadLocker core values of community involvement, reputation for excellence and the competitive spirit of both organizations. Partnering with the ECAC Hockey is another great example of our commitment to forging best-in class partnerships between the Conference and their partner schools to serve the needs of our customers and its fans.”

SquadLocker, offering a selection of more than 30,000 items from brands such as Under Armour, Champion, Nike, Adidas, Warrior, Badger, Mizuno USA, and more, has become the destination for coaches looking for more time to mentor athletes and parents looking to quickly pick brands and styles, upload a logo and promote and share an instant free online store. Transforming consumer buying behavior, SquadLocker provides an easy-to-use 3-step flow for selecting product, uploading a logo, and promoting the instant online store, making it as easy as possible for parents to purchase gear directly.