SGB Update Sports & Fitness
Sports Leaders Support Launch Of Reform Alliance
Philadelphia 76ers co-owner and Fanatics executive chairman Michael Rubin and Kraft Group CEO and New England Patriots owner Robert Kraft joined a number of other leaders across the worlds of sports, entertainment and business to launch Reform Alliance, an organization dedicated to transform the American justice system.
Foot Locker Introduces ‘Power Store’ Model In North America With New Store In Metro Detroit
Foot Locker Inc. unveiled its newest store model with the opening of a “Power Store” on Friday, Jan. 25, on 8 Mile Road in Eastpointe, MI. With more than 8,500 square-feet of retail space, Foot Locker boasts full-family shopping with a women’s shop-in-shop and a Kids Foot Locker; offering footwear, apparel and accessories for men, women and kids.
NSGA Launches Verified Independent Dealer Program
The National Sporting Goods Association (NSGA) announced the launch of its “Verified Independent Dealer Program.” This program will recognize the most qualified independently owned retailers and dealers in the sports industry.
Under Armour Names Tchernavia Rocker Chief People And Culture Officer
Under Armour Inc. announced the appointment of Tchernavia Rocker as its new chief people and culture officer. Rocker, formerly at Harley-Davidson, will lead all facets of the company’s human resources function.
Kettlebell Kings Rolls Out Live And Virtual Kettlebell Certifications
Kettlebell Kings recently developed both live and virtual kettlebell training programs that it will roll out via its training site: www.living.fit. Kettlebell Kings and Living.Fit are the first to host such virtual kettlebell certification programs, bringing in expert trainer Marcus Martinez to help further develop and manage the program.
Rabbit Signs On As Apparel Sponsor For Aravaipa’s Black Canyon Ultras
Rabbit, the California-based running apparel manufacturer, has signed on to sponsor another of Aravaipa Running’s signature events, the Black Canyon Ultras. Races of both 60 and 100 kilometers will be contested next month on the world class Black Canyon National Recreation Trail north of Phoenix, AZ.
PVH Corp. Supports Global Fashion Agenda’s 2019 CEO Agenda
PVH Corp., the owner of iconic brands, including Calvin Klein, Tommy Hilfiger, Van Heusen, Speedo Warner’s and Izod, announces its support of Global Fashion Agenda’s CEO Agenda 2019.
Ironman Appoints Chief Merchandise Officer
Ironman, a Wanda Sports Holdings Company, announced the promotion of 25-year experienced retail executive Jennifer Mocerino to chief merchandise officer for Ironman. Mocerino has been responsible for the expansion of retail operations to 26 countries and over 150 events globally.
ISPO Beijing Celebrates Successful Anniversary
More than 400 exhibitors representing 682 brands and approximately 30,000 trade visitors and key opinion leaders (KOLs) took part in ISPO Beijing and Alpitec China held at the China International Exhibition Center (CIEC) from January 16 to 19, 2019.
Shred415 Accelerates Franchise Development Efforts For 2019
Shred415, a high-intensity interval training fitness concept combining strength training and treadmill work, announced Tuesday its significant achievements in 2018. The brand signed 80 franchise agreements and onboarded its first area representative, fueling the brand to continue its strategic growth in target markets in and beyond 2019.
PGA Tour Superstore To Open First Experiential Retail Store In Boston
PGA Tour Superstore, the country’s leading retailer of golf and tennis equipment, apparel and accessories, announced the opening of its first store in Boston and the New England region.
Adidas, Foot Locker Partner To Create Shoes
Adidas and Foot Locker to create a new initiative that re-envisions the future of creativity and speed with the assistance of Adidas Speedfactory USA and Germany. Beginning this month, Adidas and Foot Locker will co-create consumer-inspired Adidas Made For (AM4) shoes across the country at various cultural events and sport moments throughout the year.
Varsity Spirit Announces Acquisition of Director’s Showcase International
Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, today announced its acquisition of Director’s Showcase International (DSI), the largest wholesale distributor of marching band accessories and color guard equipment in the world. Financial terms were not disclosed.
Puma Signs Multi-Year Partnership With Egypt Football Association
Puma has signed a new multi-year partnership with the Egyptian Football Association, which will see the brand once again team up with Africa’s most successful team.
BSN Sports Add Birmingham’s Pennant Sports
BSN Sports, a division of Varsity Brands, has finalized the acquisition of Birmingham, Al-based Pennant Sports, Inc. Pennant, previously named JP Sports, has been serving team customers since 1989, and is a leading distributor of team sports apparel and equipment in the Birmingham, AL metro area.
