SGB Update Sports & Fitness

PHIT America Partners With Zift

Zift partnered with PHIT America to develop a mobile app that encourages physical activity. The app provides screen time parenting tools, as well as insights and resources to families.

Purus Labs Appoints President and CEO

Purus Labs, the sports nutrition company, announced that Shawn Moe will join the Purus Labs Team as a partner and will be the new president and CEO.

Roark Capital Acquires Fitness Connection

Roark Capital, an Atlanta-based private equity firm, acquired a majority stake in Fitness Connection from LNK Partners. Fitness Connection has over 500,000 members across its 41 health clubs in Texas, North Carolina, and Nevada.

Vicis Expands Series B Funding

Vicis announced an expansion of its $30 million Series B fundraising, adding investments from quarterbacks Alex Smith and Aaron Rodgers, through Rx3 Ventures. This is the second investment in the company by both NFL quarterbacks. 

$8 Million Won By Top 10 Mobile eSports Athletes In 2018

Skillz, the worldwide leader in mobile eSports, today announced the top mobile eSports athletes of 2018. The top 10 competitors won more than $8 million in combined prizes, with 7 of the 10 rankings claimed by women. The prizes earned by this year’s winners were three times larger than that earned by 2017’s top players.

FabFitFun Raises $80 Million In Funding Round

FabFitFun, the lifestyle membership and subscription commerce company, announced that it has raised $80 million in Series A funding led by Kleiner Perkins, with participation from existing investors NEA and Upfront Ventures.

Brunswick Corp’s Earnings Climb In Q4

Brunswick Corp. reported earnings rose 32 percent on an adjusted basis in the fourth quarter. Sales grew 5.7 percent as a 18.6 percent gain in the marine segment offset a 5.6 percent decline in the fitness segment.

Moody’s Lowers Academy’s Debt Ratings Again

Moody’s Investors Service downgraded Academy’s debt for the second time since September 2018. The downgrades reflect Moody’s expectations for continued weak earnings and credit metrics in the near term, driven by a challenging operating environment, the transition of the company’s merchandising assortment, margin pressure from the mix shift to e-commerce and investments needed to improve the store and digital experience.

Nike Responds To Controversy Over Allah-Like Design

In response to an online petition demanding Nike recall many of its Air Max 270 models because a script logo on the sole resembles the word Allah in Arabic, Nike said in a statement that it “respects all religions” and any resemblance to the word is accidental.