SGB Update Sports & Fitness
Mizuno Appoints SwimOutlet.com U.S. Swim Retail Partner
SwimOutlet.com, the web’s biggest swim shop, has become the first swim retail partner for Mizuno in the U.S.
Fanatics Signs Luka Doncic To Memorabilia Partnership
Fanatics announced an exclusive partnership with NBA rookie phenom Luka Doncic, who will join its roster of athletes housed under the company’s memorabilia division, Fanatics Authentic.
Pearl Izumi Launches New Brand Positioning
Pearl Izumi is introducing a new brand positioning with the tagline “Here we go” that celebrates the common feelings all riders share and the positive impact we can have on our communities through bicycles.
BiPro Named Official Protein Sponsor Of USA Bobsled & Skeleton Team
BiPro, the protein company, officially announced its partnership with USA Bobsled & Skeleton (USABS) as their official protein supplier.
Myos Rens Technology Announces First Endorsement Deal for Yolked With The NBA’s Aaron Gordon
Myos Rens Technology Inc., a nutrition company, announced an endorsement partnership with the NBA’s Aaron Gordon of the Orlando Magic.
Dow Renews Partnership With USA Luge Team
Dow and USA Luge have announced the renewal of Dow as the Official Technical Partner of the USA Luge team through 2022.
Tissot Opens Basketball Concept Store In New York City
Tissot, the Swiss watch brand, celebrated the official opening of its fourth New York City boutique, a concept store dedicated to the brand’s status as Official Watch and Official Timekeeper of the NBA.
Reebok Signs New Ad Agency
Reebok appointed Deutsch as its new global creative agency of record.
New Wave Group’s Q4 Sales Expand 19 Percent
New Wave Group AB, the Swedish-based owner of Craft, Cutter & Buck and a number of other sports brands, reported sales amounted to SEK 1,94 billion in the fourth quarter against SEK 1.63 billion, a gain of 19 percent year over year.
Foot Locker Announces $100M Strategic Investment In GOAT Group
Foot Locker Inc. announced that it is making a $100 million strategic minority investment through its subsidiary in 1661, Inc., d/b/a GOAT, a managed marketplace for authentic sneakers operating the GOAT and Flight Club brands.
HanesBrands Q4 Powered By Huge Growth For Champion
HanesBrands announced fourth-quarter 2018 results, including net sales growth of 7 percent and double-digit operating profit growth. Both earnings and sales exceeded Wall Street’s targets. Champion sales increased more than 50 percent outside the U.S. mass channel.
Newton Running To Sponsor USA Triathlon
USA Triathlon and the USA Triathlon Foundation announced a partnership with Newton Running to serve as the exclusive running shoe of both organizations through 2021.
LivBar Hires New CEO And Gains New Funding
Liv Foods, Inc., maker of LivBar, organic superfood energy bars, has hired Wade Brooks as its new CEO.
OwnWay Apparel Appoints Matt Russell As Brand Ambassador
OwnWay Apparel announced a new partnership with multiple Ironman champion athlete, Matt Russell.
Former Oakley Design Leader Hans Moritz Joins Axon
Axon, a maker of connected public safety technologies, announced the appointment of Hans Moritz as Axon’s new vice president of Hardware Research and Development.
