SGB Update Sports & Fitness
Technogym’s Profits Soar In 2018
Technogym’s revenues climbed 53 percent to €93 million in 2018. Revenues reached €634 million, up 8 percent on a reported basis and 10 percent at constant exchange rates.
Dick’s Taking Software In-House
Dick’s Sporting Goods is seeking to move all its software in-house as opposed to relying on third-party vendors, in an attempt to particularly help its online push, according to a report in the Wall Street Journal.
Lululemon Signs Nick Foles As Ambassador
Lululemon has signed Nick Foles, the MVP of Super Bowl LII in February 2018 after leading the Philadelphia Eagles to a NFL championship, as its first major league sports ambassador to supports its men’s line.
USA Football Introduces Football Development Model Council
USA Football announced members of its Football Development Model Council to guide the formation of the first national application of a long-term athlete development model for the sport.

New Era To Become Official Outfitter Of NFL-Scouting Combine
The National Football League announced it has named New Era Cap as the official outfitter of the NFL Scouting Combine. Under Armour has held exclusive rights as the NFL Scouting Combine’s official apparel outfitter since 2009.
Fitbit Replaces Auditors
Fitbit Inc has dismissed auditor PricewaterhouseCoopers LLP after a review of its fees and appointed Grant Thornton LLP, according to a regulatory filing.
Nike Fined Over Antitrust Violations
The European Union fined Nike $14 million for violating antitrust rules for allegedly preventing many of its licensees from selling soccer team merchandise across European borders.
Sports Direct May Make Bid For Debenhams
Sports Direct said it was considering a takeover bid for Debenhams, a last-ditch attempt to avoid creditors seizing control of the struggling department store chain.
Under Armour To Open Regional Headquarters In Hong Kong
Under Armour will open a regional headquarters in Hong Kong this year to jumpstart growth in Asia, according to a report in the South China Morning Post.
Lululemon To Sponsor Toronto 10K And Edmonton 10K
For the third year in a row, Canada Running Series is partnering with Lululemon for the Lululemon Toronto 10K, to be held on Saturday, June 15, 2019.

Yue Yuen’s Earnings Sink In 2018
Yue Yuen Industrial (Holdings) Ltd. reported earnings declined 40.3 percent in the year ended December 31 to $307.1 million. Revenues were down 6.3 percent to $9.7 billion.
Li Ning’s Profits Improve In 2018
Li Ning reported earnings in 2018 rose 39 percent on an 18 percent revenue gain.
PXG Signs LPGA Winner Celine Boutier
PXG has signed LPGA Tour winner Celine Boutier to its ambassador roster.
Oakley Signs Patrick Mahomes
Patrick Mahomes II, MVP quarterback, has become the first ever football player to sign on as an ambassador for Oakley.
Champion Opens Store In Philadelphia
Champion Athleticwear opened its first store in Philadelphia and its fifth U.S. specialty retail store with other locations in Los Angeles, New York, Boston and Chicago.