SGB Update Sports & Fitness
James Gatto Settles Damages Claims
James Gatto, the former Adidas executive, agreed to pay $342,438 in restitution to Kansas, Louisville and N.C. State after being convicted on felony charges of wire fraud and conspiracy to commit wire fraud last October.
PXG Signs Gary Player
PXG signed three-time Masters champion (1961, 1974 and 1978) and 24-time PGA Tour winner Gary Player to an endorsement deal.
NSGA Announces Program Lineup for Annual Conference
The National Sporting Goods Association (NSGA) announced the program lineup for the 55th annual Management Conference and 21st annual Team Dealer Summit. Session themes include the future of sports retailing, emerging women’s sports, esports and retail technology.
Zensah Signs Dean Karnazes
Zensah, best known for its compression socks and sleeves, signed the legendary ultramarathoner, Dean Karnazes.
AT&T Becomes First Non-Apparel Company With Logo On WNBA Jerseys
The Women’s National Basketball Association (WNBA) announced a multiyear partnership with AT&T, making the global communications and technology company the first non-apparel partner to have its logo featured on the front of all 12 team jerseys throughout the league.
Topgolf Introduces First ‘Topgolf Lounge’
Topgolf announced that its first Topgolf Lounge, a bar and gaming experience, is set to officially open outside Seattle later this year.
Under Armour Signs Mick Schumacher
Under Armour signed Mick Schumacher, Formula 2 driver and son of legendary F1 driver Michael Schumacher, to an endorsement deal.
Fanatics Partners With University of Oklahoma
The Oklahoma Sooners and Fanatics have partnered to open The Sooner Shop, the flagship retail store for OU Athletics, located on the west side of Gaylord Family – Oklahoma Memorial Stadium.
Pearl Izumi And The Renewal Workshop To Offer CircleBack Program At Sea Otter Classic
Pearl Izumi and The Renewal Workshop are setting up shop at the Sea Otter Classic, April 11-14, 2019, to collect used Pearl Izumi gear to repair and refurbish through CircleBack, giving gently used products a second life instead of adding to landfills.
Nike Signs Naomi Osaka
Nike signed Naomi Osaka to an endorsement deal. Adidas had been expected to renew its deal with the two-time Grand Slam winner and current top-ranked female tennis player.
Schuylkill Valley Sports Hires Doug Eastman
Schuylkill Valley Sports announced the addition of Doug Eastman to its Team & Group Sales division in the Stroudsburg, PA area.
Coros Wearables To Sponsor Lake Sonoma 50
Coros Wearables signed on as the official GPS watch and maps sponsor of the and Lake Sonoma 50.
Longstreth Sporting Goods Hires Director Of Field Hockey
Longstreth Sporting Goods announced Jana Withrow will be returning as director of field hockey.
Puma To Become Formula 1’s Exclusive Retail Partner At Race Weekends
Puma announced a long-term partnership with Formula 1 to become the exclusive merchandise retail partner from the start of the 2019 season.
Running Race Participation Sees Slight Decline In 2018
The number of runners registering for organized races in the U.S. was down slightly in 2018, continuing a five-year gradual drawback of mass participation in recreational road racing, according to Running USA.
