SGB Update Sports & Fitness
North Castle Partners Invests In CR Fitness
North Castle Partners announced its new strategic partnership with CR Fitness, a leading franchisee group in the Crunch Fitness network in the Southeastern United States.
Under Armour Partners With North Florida
The University of North Florida, based in Jacksonville, FL and UNF Athletics have entered into a new partnership agreement with Under Armour Inc.
Xenith To Present National Champions Of Women’s Football Alliance With Equipment Grant
The Women’s Football Alliance (WFA) announced that Xenith, the official equipment provider of the WFA, will award the WFA National Champions with a special grant towards equipment for the three winning teams. This will mark the largest grant ever to be given to a women’s football league.
Sergio Tacchini Announces New Ownership
Sergio Tacchini, the sportswear brand founded in 1966 by Italian tennis player Sergio Tacchini, announced new ownership of its brand assets led by entrepreneur Stefano Maroni, Twin Lakes Capital LLC and B. Riley Principal Investments LLC, a subsidiary of B. Riley Financial Inc.
Wahoo Acquires The Sufferfest
Wahoo, a leader in connected fitness devices, announced its intention to acquire The Sufferfest, the training platform for cyclists, triathletes and other endurance athletes.
Fanatics Partners With FC Schalke 04
FC Schalke 04, the professional German football club, announced a long term deal with Fanatics.
OBIT: Athletic Footwear Pioneer Jerry Turner
Jerry Turner, who dramatically transformed the athletic business during his 60-year career, died on Tuesday in Los Angeles, at the age of 84. He led Brooks in the ’60s and ’70s; founded American Sporting Goods, and is credited with inventing the stability running shoe category and bringing EVA to running midsoles.
Nuun And Emma Coburn Join Forces To Expand Opportunities For Women In Sport
Nuun has launched Nuuness, an initiative to create awareness for continued and future opportunities for female athletes. As part of the launch, Nuun has brought Emma Coburn on board as its leading advocate for both clean sport and women’s representation in athletics.
National Lacrosse League Announces Contract Extension For Commissioner Nick Sakiewicz
The National Lacrosse League (NLL) Board of Governors, announced the contract extension of Commissioner Nick Sakiewicz. Sakiewicz took over the role in 2016, and the league, its players and its partners have experienced unprecedented growth under his tenure.
2019 Boston Marathon Sets All-Time Fundraising Record
Boston Marathon participants who ran on behalf of 297 non-profit organizations raised a record $38.7 million for charity through this year’s race. The fundraising total represents an approximate 6-percent increase, or $2 million, over 2018 results.
Tennessee State Signs New Apparel Deal With Nike Via BSN Sports
The Tennessee State University Department of Athletics has announced a new multi-year agreement with Nike through BSN Sports beginning with the 2019-20 season.
Varsity Spirit Announces Multiyear Partnership With Memphis Grizzlies
Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, announced a multiyear partnership agreement with the Memphis Grizzlies, the city’s NBA franchise. The company will become an Official Partner of the Memphis Grizzlies, as well as the Official Outfitter of the Grizzlies Dance Team, the Grizz Girls.
Amp Human Secures Lead Investment From Next Ventūres
Amp Human, the company behind PR Lotion, received a major investment from Next Ventūres, a venture capital firm c-founded by Lance Armstrong, that focuses on opportunities in the sports, fitness, nutrition and wellness markets.
Puma Reinforces PR Team For Europe
Puma has reinforced its European PR team by appointing Gudrun Cämmerer as senior manager PR Europe. She previously worked for Safilo Group.
Life Fitness Names Chris Clawson New CEO
Life Fitness announced the appointment of Chris Clawson as CEO. Clawson served as President of Life Fitness from 2010 to 2016 and most recently was Chairman of the Sports and Fitness Industry Association. He succeeds Jason Worthy, effective immediately.
