SGB Update Sports & Fitness

Decathlon To Open New Store in San Francisco

Decathlon announced that it will be opening another major brick and mortar store in the Bay Area, its third location in the U.S. The newest location be in the Potrero Center shopping mall at the corner of 16th Street and Bryant Street.

And1 Restores Central City Park In New Orleans

And1’s national Paint the Park initiative, hosted by the footwear and apparel brand’s newest ambassador NBA Star Montrezl Harrell and fueled by Walmart has restored a popular community park in the Central City section of New Orleans.

Varsity Brands Appoints Chief Technology Officer

Varsity Brands, the parent of BSN Sports, Varsity Spirit and Herff Jones, announced that it has accelerated its investment in a digital, technology-enabled future with the addition of Jaime Jaramillo as the company’s first chief technology officer.

Nike Settles Racial Discrimination Lawsuit

Nike has settled a racial discrimination lawsuit initially filed in 2017 by a 15-year company veteran just before the case was heading for trial. Terms of the settlement were not disclosed. A Nike spokesman told Portland Business Journal that lawsuit was resolved to both parties’ satisfaction.”

Echelon Fit Secures Investment From North Castle Partners

Echelon Fit, the maker of Echelon Fit connected spin bikes and on-demand digital workouts, announced a growth capital infusion from North Castle Partners. The investment comes approximately one year after the official direct-to-consumer launch of Echelon Fit.

BSN Sports Acquires Hillock Sports

BSN Sports, a division of Varsity Brands, announced that it has acquired Hillock Sports, LLC, based in Murray, UT. Hillock has been serving team sports customers in Utah and neighboring states for 20 years.