SGB Update Sports & Fitness

Riddell And Peyton Manning Award Equipment Grants To Smarter Football Winners
Riddell and Peyton Manning awarded equipment grants to 10 unique football organizations as part of the 2019 Smarter Football initiative.
Nike’s Colin Kaepernick Ad Wins Emmy
Nike’s controversial “Dream Crazy” commercial featuring Colin Kaepernick won the Creative Arts Emmy for Outstanding Commercial.

Adidas In The Dow Jones Sustainability Indices For 20 Years
Adidas has been included in the Dow Jones Sustainability Indices (DJSI) for the twentieth time in a row. In addition to being again included in the indices, Adidas was ranked best in its industry in the criteria of Brand Management, Information Security/Cyber Security & System Availability, Environmental Policy & Management Systems, Operational Eco-Efficiency, Social Reporting and Talent Attraction & Retention.
Xponential Fitness Appoints Chief Operating Officer
Xponential Fitness, the largest curator of boutique fitness brands in the world, announced that Michael Abramson has been appointed chief operating officer.
Bauer Hockey And GuardLab Announce Mouthguard Collaboration
GuardLab Inc., a New York-based maker of mouthguards utilizing 3D scanning technology, collaborated Bauer Hockey to supply a new line of Bauer APEX and APEX Lite Mouthguards.
Four More Businesses Qualify For NSGA Verified Independent Dealer Program
The National Sporting Goods Association (NSGA) announced four more retailers and dealers in the sports industry who have achieved Verified Independent Dealer status. The four are: AMgC Sports (North Attleboro, MA), California Pro Sports (Palos Verdes, CA), Capitol Varsity Sports (Oxford, OH) and KoSports Hockey Source For Sports (Canonsburg, PA)
Science in Sport Appoints CFO
Specialist performance nutrition firm Science in Sport (SiS) announced the appointment of James Simpson as chief financial officer. He joins Science in Sport from ASOS, the fashion e-tailer.
XFit Secures Funding
XFit Inc. announced an equity crowdfunding offering through MicroVenture Marketplace. Offering proceeds will be used to accelerate growth of XFit’s Nexersys line through its direct to consumer sales efforts and to enhance its interactive content.
Wrist-Worn Wearables Maintain Strong Growth Trajectory in Q219
Shipments of wrist-worn wearables, inclusive of smartwatches, basic watches, and wrist bands, reached 34.2 million units, up 28.8 percent year over year during the second quarter of 2019 (2Q19), according to new data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker. The top 5 companies – Xiaomi, Apple, Huawei, Fitbit, and Samsung – collectively captured 65.7 percent of the market, an almost 12-point gain from last year.
Ballogy Partners With Texas Top 100
Ballogy Inc., the software company helping youth and amateur athletes prepare for their sports, announced they are teaming with Texas Top 100 (TT100), a leading NCAA-certified recruiting and rankings service for Texas high school players.
True Diamond Science Creates Advisory Panel, Welcomes Former MLB Players
True Diamond Science announced the formation of its Advisory Panel with former major leaguers Mark McGwire, Edgar Renteria, Eric Byrnes and seven others as founding members. The division of True Sports, Inc. aims to disrupt the youth baseball industry with its bat fitting process and wide range of sizing options.
Anytime Fitness’ Parent Company Acquires The Bar Method
Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a popular, low-impact fitness franchise with 123 studios across 30 states and Canada.
Celsius to Acquire Nordic Wellness Company Func Food Group Oyj
Celsius Holdings Inc., maker of the leading global fitness drink based in Boca Raton, FL, plans to acquire Func Food, a Finnish corporation. Func Food makes beverages, protein bars, supplements and superfoods under the brands Celsius, FAST Sports Nutrition, CocoVi and FitFarm.
Peloton Looks To Raise Over $1 Billion In IPO
Peloton Interactive Inc, the Indoor cycling startup, is seeking raise as much as $1.16 billion in its IPO, according to an updated filing with the Securities & Exchange Commission.
Ex-Adidas Consultant T.J. Gassnola Avoids Prison In College Hoops Scandal
Thomas “T.J.” Gassnol, a former Adidas consultant, was sentenced Tuesday to one year of probation after prosecutors credited him with helping secure convictions of three others involved in a college basketball corruption scandal. He faces a one-year supervised release, two months of home confinement and electronic monitoring, along with a $100 fine, according to ESPN.