GuardLab Inc., a New York-based maker of mouthguards utilizing 3D scanning technology, collaborated Bauer Hockey to supply a new line of Bauer APEX and APEX Lite Mouthguards, a product of GuardLab, available this September.
The APEX™ and APEX Lite Mouthguards, created exclusively for Bauer Hockey by GuardLab, feature a patent-pending, award winning design developed through GuardLab’s extensive research and experience with 3D images taken from thousands of real athletes. The APEX guards are designed to closely replicate the look, feel and fit of GuardLab’s custom-fitted mouthguards, including ergonomically tapered top edges, plus a pre-indented bite pattern that guarantees a precise fit.
“Bauer Hockey believes that all athletes – especially hockey players – should always wear a mouthguard, even if not mandated by their teams or leagues, to protect their teeth and minimize injuries. Bauer looked at several alternatives, concluding that GuardLab produces the best, most comfortable and form-fitting mouthguards,” said Ed Kinnaly, CEO of Bauer Hockey. “We believe GuardLab mouthguards are unlike any other product on the market – the innovation, comfort and 3D technology blends well with our brand vision. We are excited to launch our new line of APEX mouthguards in retail stores and to utilize GuardLab’s 3D digital scanning technology to fit our Bauer Athletes and select teams with GuardLab’s custom-fitted neuromuscular ARC™ PRO mouthguards.”
The product launches in select stores across the United States and Canada in various colors, sizes and helmet tether options. With two levels of comfort, the Bauer APEX Lite Guard (at 2.5mm) is one of the thinnest and most comfortable new guards on the market. Local hockey teams can get their team logos on exclusive editions of Bauer APEX™ Guards in certain locations.
“We are thrilled to team with Bauer, a world-class brand synonymous with high quality, performance and protection. Our patented mouthguards are the perfect addition to Bauer’s hockey equipment line. It’s a privilege to collaborate with them to better serve the hockey community,” said GuardLab’s Chairman, Tefft Smith.