SGB Update Sports & Fitness
SportsEngine Partners With TrueSport To Launch Champion Coach Recognition Program
SportsEngine Inc., an NBC Sports Group company, and the leading provider of sport relationship management software, announced that it has partnered with, TrueSport, a positive youth sports movement powered by the U.S. Anti-Doping Agency (USADA), to launch the Champion Coach Recognition Program.
The Ironman Group Appoints Ellen Newberg As Chief Marketing Officer
The Ironman Group, a Wanda Sports Group company, announced the addition of Ellen Newberg as the company’s new chief marketing officer.
RECALL: Fit For Life Resistance Bands
About 95,000 SPRI Resistance Bands-Ultra Heavy rubber resistance bands from Fit For Life are being recalled.
Actress And Author Elisabeth Rohm Joins RYU As Global Ambassador
RYU Apparel Inc. announced a collaboration with actress, author and activist, Elisabeth Rohm. She is known most often for her role as ‘Serena Southerlyn’ on the original Law & Order.
Nike VP Joins GMR Marketing
GMR Marketing announced that Ken Black, the former vice president of digital design transformation and global Olympic creative director at Nike, has joined the agency as chief creative officer.
Delta Apparel Sees Double-Digit Growth In Q4
Delta Apparel Inc. expects sales to climb in the range of 12 percent to 14 percent in the fiscal fourth quarter ended September 28.
USA Wrestling Partners With EarSplintz
USA Wrestling named EarSplintz will be an official sponsor through the 2021 season. The sponsorship designates EarSplintz as an Official Cauliflower Ear Prevention sponsor for USA Wrestling.
Ursa Major Raises Growth Equity Round Led By Fenwick Brands
Fenwick Brands, a private equity fund, has led a $5 million growth financing round for Ursa Major, a pioneer brand in the clean skincare market.
Blink Fitness Enhances Mobile App
Blink Fitness said that an upgrade to its app will allow members to take full advantage of their benefits at any time with added utilities like the ability to book a training session.
Soccer Study Shows Unequal Halo Significantly Lowers Concussion Rate
A University of Wisconsin soccer study shows that Unequal Halo headgear significantly reduced the incidence or severity of sport-related concussion (SRC), in U.S. high school athletes, specifically, by 100 percent for boys and 35 percent for girls.
Topgolf Partners With Jada Pinkett Smith And Will Smith
Topgolf Studios, a brand expression of Topgolf Entertainment Group, and Jada Pinkett Smith and Will Smith’s Westbrook Inc.’s newly launched content studio Westbrook Media, have joined forces in a multifaceted partnership to create original entertainment.
U.S. Olympic Swimmer Ryan Lochte Launches Fitness Program
Fitplan, a personal training app that connects members to world-class trainers and athletes for their workout plans and expert advice, is joining forces with 12-time Olympic medalist, Ryan Lochte, to launch a new training program inspired by Lochte’s own workout regimen.
PowerBilt Hires Paul Boe As President
PowerBilt Holdings announced that Paul Boe has joined the company as its president. Most recently, he was at Callaway Golf where he was responsible for product and brand management for their OGIO product line.
Dick’s To Open Seven Stores In October
Dick’s Sporting Goods will be expanding its nationwide footprint with the opening of five Dick’s Sporting Goods stores and two Golf Galaxy stores in October.
Puma Signs Lakers’ Kyle Kuzma
Puma signed Los Angeles Lakers forward Kyle Kuzma to a five-year endorsement deal, according to The Athletic.
